16 March 2016 by Justine Touaux
Many lessons can be learnt about how people respond to a crisis from reviewing how they react in social media. Though triggers and events vary, online reaction to major incidents – particularly tragic or emotional events such as last month’s attack in Ankara, Turkey – tend to follow a similar pattern. It is important…
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16 January 2016 by Justine Touaux
Facebook has launched Fundraisers, a new tool to help non-profits to solicit and receive donations directly through the platform. Facebook has made good use of its billion-strong audience to raise awareness and funds in times of crisis, such as the Fukushima earthquake, the ALS Association, Ebola and others. Facebook’s new…
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23 September 2015 by Justine Touaux
Last Wednesday, September 16th, at 7:54pm local time, an 8.3 magnitude earthquake – one of the largest recorded in the country over the last 100 years – struck about 10 miles off the coast of Chile, followed by multiple aftershocks and reports of impending tsunamis around the Pacific Ocean, sending…
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19 August 2015 by Justine Touaux
Notes, the long-neglected Facebook feature has been given a makeover to become a new and interesting blogging option within the Facebook platform. In time of crisis, blogs provide immediacy and a sense of transparency and personality that helps safeguard a positive image of the company. And since Facebook is increasingly aiming to…
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21 May 2015 by Justine Touaux
How do organisations go about winning back stakeholder trust following a crisis? In early 2015 Anthem, a US healthcare company, became the latest organisation to fall victim to a cyber-attack, with hackers accessing data belonging to around eighty million people. Anthem‘s response strategy, which centred around a statement issued on behalf…
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