16 March 2016 by Justine Touaux
Many lessons can be learnt about how people respond to a crisis from reviewing how they react in social media. Though triggers and events vary, online reaction to major incidents – particularly tragic or emotional events such as last month’s attack in Ankara, Turkey – tend to follow a similar pattern. It is important…
Read more16 January 2016 by Justine Touaux
Facebook has launched Fundraisers, a new tool to help non-profits to solicit and receive donations directly through the platform. Facebook has made good use of its billion-strong audience to raise awareness and funds in times of crisis, such as the Fukushima earthquake, the ALS Association, Ebola and others. Facebook’s new…
Read more23 September 2015 by Justine Touaux
Last Wednesday, September 16th, at 7:54pm local time, an 8.3 magnitude earthquake – one of the largest recorded in the country over the last 100 years – struck about 10 miles off the coast of Chile, followed by multiple aftershocks and reports of impending tsunamis around the Pacific Ocean, sending…
Read more19 August 2015 by Justine Touaux
Notes, the long-neglected Facebook feature has been given a makeover to become a new and interesting blogging option within the Facebook platform. In time of crisis, blogs provide immediacy and a sense of transparency and personality that helps safeguard a positive image of the company. And since Facebook is increasingly aiming to…
Read more21 May 2015 by Justine Touaux
How do organisations go about winning back stakeholder trust following a crisis? In early 2015 Anthem, a US healthcare company, became the latest organisation to fall victim to a cyber-attack, with hackers accessing data belonging to around eighty million people. Anthem‘s response strategy, which centred around a statement issued on behalf…
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