Archive:

Social Simulator: now in New York City

5 February 2018 by Steph Gray

We’ve been doing business in the USA and Canada for several years, helping clients in sectors from pharmaceuticals to financial services, energy to agritech to stress-test their crisis and emergency preparedness through crisis drills incorporating a realistic and dynamic social media element. This month we enter an incredibly exciting new…

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How vulnerable are your people online?

19 January 2016 by Steph Gray

I’ll let you in on a nasty little technique we use in our social media crisis simulation exercises from time to time. If the team is strong, is using its lines well and deftly handling stakeholders and customers, we’ll sometimes throw in a little bit of a curveball: a bit of…

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The seven habits of highly effective crisis communications teams

5 October 2015 by Steph Gray

We’ve run dozens of crisis simulations with communications teams large and small, from global multinationals to local city emergency responders. Here’s what we’ve found sets the great teams apart from the rest: 1. They’re quick to the first response Social media doesn’t wait patiently for you to clear your lines…

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Handling Little Miss Helpful

22 March 2015 by Steph Gray

At the moment, my three year old is enjoying Roger Hargreaves’ Mister Men stories at bedtime. They’re bright, to-the-point moral stories about folk who take their everyday traits – clumsiness, noisyness, grumpiness – to extremes, until they get sorted out by their neighbours. One of our favourites is Little Miss Helpful,…

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horse in stable

Shutting the stable door: handling data security breaches in social media

23 September 2014 by Steph Gray

Imagine waking up to an exposé of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust. Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators…

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