5 February 2015 by Steph Gray
In conversation with a government client recently, we touched on the challenge of getting messages out during a crisis. “Our audience is on Facebook,” he said “but we know that Facebook is making it harder to reach that audience with posts on our corporate pages unless we pay to boost those posts.…
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23 September 2014 by Steph Gray
Imagine waking up to an exposé of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust. Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators…
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1 December 2013 by Steph Gray
James Baker from the Food Standards Agency, the UK agency which regulates food safety issues, blogs about a fascinating project his team has been undertaking, mapping the spread of reports of sickness on Twitter and comparing them to lab reports of illness: Beyond answering questions and concerns, providing updates quickly…
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4 September 2013 by Steph Gray
Earlier this week, a disgruntled customer of British Airways paid for a ‘promoted tweet’ to denounce the poor service his father had received at the hands of the airline. It’s a symptom of changing expectations among digitally-savvy consumers, who’ll give a brand just minutes – in this case, just 15-30…
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15 May 2013 by Steph Gray
Interesting infographic from the team at Creative Signals highlighting how social media has been used in the immediate aftermath of recent natural disasters: Source: USF’s Online MPA
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