Archive:


horse in stable

Shutting the stable door: handling data security breaches in social media

23 September 2014 by Steph Gray

Imagine waking up to an exposé of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust. Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators…

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Predicting the spread of disease from tweets

1 December 2013 by Steph Gray

James Baker from the Food Standards Agency, the UK agency which regulates food safety issues, blogs about a fascinating project his team has been undertaking, mapping the spread of reports of sickness on Twitter and comparing them to lab reports of illness: Beyond answering questions and concerns, providing updates quickly…

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Simon Booth-Lucking

Handling the hostile customer

4 September 2013 by Steph Gray

Earlier this week, a disgruntled customer of British Airways paid for a ‘promoted tweet’ to denounce the poor service his father had received at the hands of the airline. It’s a symptom of changing expectations among digitally-savvy consumers, who’ll give a brand just minutes – in this case, just 15-30…

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