Archive:

Woman passing folder

Hackney Council deny size of rat

Good customer service is no laughing matter

26 June 2018 by Tim Lloyd

When we deliver customer service training for clients, there’s usually a section labelled ‘use of humour’ or something similar. It’s the bit where we discuss the risks and opportunities of using a bit of banter or cracking a joke on social media channels. There are a few time-honoured examples where…

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Wetherspoons final tweet

The real reasons big companies reject social media

17 April 2018 by Tim Lloyd

JD Wetherspoon is a chain of 900 budget-price pubs across the UK. They decided to quit social media, having attempted to run various twitter and facebook accounts, with varying amounts of effort and success. On the face of it, for a big public-facing organisation to quit social media is bold.…

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Fist bumps between participants

On the receiving end of the Social Simulator

23 October 2017 by Tim Lloyd

I’ve just finished helping to deliver social media simulation as part of a large incident response exercise. We’re pretty focussed on finding things that the press, public affairs and incident management team did well online, and where they need to get better. Handing out constructive criticism and recommendations in the…

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Clock face

5 tips for attention-grabbing exercise scenarios

29 August 2017 by Tim Lloyd

We spend a lot of time designing, researching and creating scenarios for crisis response exercises. We have a wide range of tried and tested scenarios to use as a starting point, but our clients are always best placed to outline something that meets their needs. However, this requires organisations to…

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Chinook helicopter and a sea bird

What’s a crisis exercise really like?

1 November 2016 by Tim Lloyd

We can’t always say much about the crisis simulations that we run for clients. Understandably, companies don’t want to reveal the problems they face and how they plan to deal with them. What we can say with confidence, is that more and more organisations are including online engagement when they…

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Woman looking sceptical

Keeping it real: Being flexible and responsive under pressure

12 August 2015 by Tim Lloyd

Imagine being faced with hundreds of different voices and personalities online, all complaining about your product or service. You can’t see these people, only what they write or film. They’re unaccountable and uncaring and, as far as they are concerned, you are just a faceless organisation. This is just a…

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keyboard at night

Dark sites in crisis communication: six reasons to consider

9 March 2015 by Tim Lloyd

The idea is straightforward enough: a dark site is a website you prepare (but don’t promote) in advance of a crisis as an alternative or fallback to your corporate website, containing the background information you need to share with media and stakeholders. One of the most talked-about examples belongs to BP, launched…

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