Archive:

Who do you trust?

9 June 2015 by Tim Lloyd

We read curated news feeds, not media statements. We read other people’s product reviews, not those of the provider. We want to hear advice from friends or experts, not senior management. So why should people trust your organisation? The Edelman Trust Barometer has been tracking the way consumers absorb and…

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keyboard at night

Dark sites in crisis communication: six reasons to consider

9 March 2015 by Tim Lloyd

The idea is straightforward enough: a dark site is a website you prepare (but don’t promote) in advance of a crisis as an alternative or fallback to your corporate website, containing the background information you need to share with media and stakeholders. One of the most talked-about examples belongs to BP, launched…

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Online and airside: who’s in control?

21 January 2015 by Tim Lloyd

A friend of mine – a pilot – was telling me how a recent mishap had delayed his passage through an airport, to arrive airside and board his plane. “There’s a couple of important procedures that allow me to get airside, but apart from these, on either side anyone, anywhere…

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Winter is Coming

Winter is coming

10 September 2014 by Tim Lloyd

Winter presents a challenge to a wide range of industries, from energy, to travel and tourism, retail and healthcare. There’s likely to be more sickness about, the weather delays flights and trains, consumers’ expectations are high in the run-up to Christmas, and there is greater demand for gas and electricity.…

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