Archive:

lady's hand hold phone whilst sitting at laptop

Tips to help small social media teams respond in a crisis

31 May 2020 by Kate Rawlins

Crisis communications is a hot topic at the moment as COVID19 responses remain the focus of almost every organisation worldwide. Although this isn’t another blog from a crisis consultant advising or critiquing Coronavirus responses, instead it’s a thread of observations from the past few courses I’ve taught to communications officers…

Read more

Understanding 10 types of ‘fake news’

26 July 2019 by Kate Rawlins

The popularisation of the term ‘fake news’ is often incorrectly used to describe various forms of troublesome content published on modern media networks. However, generalising all deceptive content as ‘fake news’ is problematic because by not properly defining the context of the content, it’s challenging to respond appropriately.  Instead, the…

Read more


Five take aways from #PRWCrisis Conference 2018

13 June 2018 by Kate Rawlins

As someone who spends their week simulating crises for various public and private sector clients, attending PR Week’s Crisis Conference was interesting to hear how other companies have tackled headline stories from the past year. There were many great speakers discussing events such as the Samsung Galaxy Note 7, Grenfell…

Read more

Why crisis cells with structure are more successful

26 March 2018 by Kate Rawlins

Being a fly on the wall in the ‘war rooms’ watching teams practice responding to an unfolding crisis is fascinating. It enables me to hear strategizing, discussions, and see the workings behind the decision-making process. Over the past two years I’ve been fortunate enough to work with some of the…

Read more

22/03/2017: Where’s the chronology?

24 March 2017 by Kate Rawlins

It was my colleague who first broke the news to me. “Apparently there’s been shots fired outside parliament,” he said. As much as I live and breathe social media, a few tweets reporting loud noises wasn’t enough for me. The ex-reporter in me believes in verification. Then the BBC notification…

Read more

#boycottbyron: reputation management once social takes hold

3 August 2016 by Kate Rawlins

Social media is instantaneous. It connects us and keeps us informed in real time. It’s a sea of networks that feed off each other for information. It has the ability to create a viral sensation quickly – sometimes too fast. In an age where social media is interwoven into the…

Read more

Hello!

19 July 2016 by Kate Rawlins

I’m Kate, and as the newest member of the Social Simulator team, I thought I’d take this opportunity to introduce myself and share my experience with you all. I have joined the team after moving to London from Australia. The motivation to move to the UK was sparked by my…

Read more

Find out more: see our products, get a quote

Email us now to set up a demonstration and discuss how we could support your training:

  • We will review and respond to your request by email. See our Privacy Policy for how we manage your details.
  • This field is for validation purposes and should be left unchanged.