Social media crisis training and exercise drills

Social Simulator gives your team practical, behind-closed-doors experience of handling a crisis situation. Our cutting-edge software simulates fast-moving social media, stakeholder email and broadcast news coverage – backed up by role-players who simulate the citizen, media and stakeholder reactions as part of a realistic, real time scenario.

From government officials using social media to warn and inform members of the public, to Twitter serving as the primary means of real-time citizen reporting during the terrorist attacks and environmental disasters, first responders have learnt that digital channels add unprecedented speed and complexity to already challenging situations. But when handled effectively, these channels also offer a fast and direct means of engaging with key audiences in a crisis.

Over the past five years we’ve helped dozens of emergency and government agencies incorporate digital channels into their emergency planning. We’ve run national, federal and local simulations across the UK, Australia and Singapore, helping coastguard, military, police, fire and ambulance services test how their teams would coordinate and harness social media in an emergency. Our scenarios have ranged from active shooters and vehicle-based attacks to airplane collisions, chemical contamination to catastrophic flooding.

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Crisis drills incorporating realistic social media pressure

For experienced teams looking to stress-test their emergency plans and corporate resilience, Social Simulator drills bring a crisis situation to life over a 2+ hour exercise.

Participants access the platform from their device and are challenged to mobilize, monitor, communicate and engage stakeholders across a range of channels. We work with groups from 10-150 exercise participants, and sessions can take place on-site or remotely across multiple locations.

Social media crisis and customer service training to build confidence

Our crisis training workshops bring scenarios to life and prompt in-depth discussions of handling strategies, message development and engagement tactics. They’re perfect for rolling out a new crisis plan across the organization, to train a customer service team, or to give off-sites and awaydays a practical digital element.

In teams, participants work through a scenario phase-by-phase, completing tasks and comparing their responses with those of their colleagues. Sessions last 60+ minutes, and can incorporate best practice training or coaching – right up to senior executive level.


“Social Simulator helped take our exercise to the next level and ensure that it remains in step with the wider technological and social developments.

The Social Simulator team were a pleasure to work with and really helped to bring our exercise to life.”

JetBlue Airways Corporation

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We tailor our modular service to your exact requirements, including software configuration and as much support as you need to develop the scenario, content and facilitation to run an impactful and valuable session.

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