Social media crisis training, drills and simulations in healthcare

Social Simulator gives your team practical, behind-closed-doors experience of handling a crisis situation. Our cutting-edge software simulates fast-moving social media, stakeholder email and broadcast news coverage – backed up by role-players who simulate the citizen, media and stakeholder reactions as part of a realistic, real time scenario.

From hackers targeting private and public healthcare providers, or inappropriate images and content being shared by patients and staff on channels like Snapchat and Twitter, healthcare providers are learning the hard way that digital channels add unprecedented speed and complexity to an already challenging risk landscape. But when handled effectively, these channels also offer a fast and direct means of engaging with key audiences in a crisis.

Over the past five years we’ve built the confidence of healthcare providers and pharmaceutical firms to respond under pressure to social media rumours, communicate around product safety issues, and manage allegations of abuse and neglect going viral across social media channels.

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Crisis drills incorporating realistic social media pressure

For experienced teams looking to stress-test their emergency plans and corporate resilience, Social Simulator drills bring a crisis situation to life over a 2+ hour exercise.

Participants access the platform from their device and are challenged to mobilize, monitor, communicate and engage stakeholders across a range of channels. We work with groups from 10-150 exercise participants, and sessions can take place on-site or remotely across multiple locations.

Social media crisis and customer service training to build confidence

Our crisis training workshops bring scenarios to life and prompt in-depth discussions of handling strategies, message development and engagement tactics. They’re perfect for rolling out a new crisis plan across the organization, to train a customer service team, or to give off-sites and awaydays a practical digital element.

In teams, participants work through a scenario phase-by-phase, completing tasks and comparing their responses with those of their colleagues. Sessions last 60+ minutes, and can incorporate best practice training or coaching – right up to senior executive level.

“The social media crisis simulation put us under pressure in a realistic way and we learned a great deal about our strengths and weaknesses. Highly recommended.”
– John Coventry, Director of Communications, Change.org

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We tailor our modular service to your exact requirements, including software configuration and as much support as you need to develop the scenario, content and facilitation to run an impactful and valuable session.

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