Archive: Customer service

Hackney Council deny size of rat

Good customer service is no laughing matter

26 June 2018 by Tim Lloyd

When we deliver customer service training for clients, there’s usually a section labelled ‘use of humour’ or something similar. It’s the bit where we discuss the risks and opportunities of using a bit of banter or cracking a joke on social media channels. There are a few time-honoured examples where…

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Wetherspoons final tweet

The real reasons big companies reject social media

17 April 2018 by Tim Lloyd

JD Wetherspoon is a chain of 900 budget-price pubs across the UK. They decided to quit social media, having attempted to run various twitter and facebook accounts, with varying amounts of effort and success. On the face of it, for a big public-facing organisation to quit social media is bold.…

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Digital customer service: A new frontline in crisis management?

29 January 2015 by Chris Malpass

‘The customer is king’ – one of the few maxims that remains unchanging within developed free markets, but social media is fundamentally altering the way in which customers expect to communicate with organisations. Whereas outward facing channels were traditionally the preserve of the comms team, channels such as Twitter are…

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