Archive: Good Practice

Woman looking sceptical

Keeping it real: Being flexible and responsive under pressure

12 August 2015 by Tim Lloyd

Imagine being faced with hundreds of different voices and personalities online, all complaining about your product or service. You can’t see these people, only what they write or film. They’re unaccountable and uncaring and, as far as they are concerned, you are just a faceless organisation. This is just a…

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I Want You Back: Restoring stakeholder trust after a crisis

21 May 2015 by Justine Touaux

How do organisations go about winning back stakeholder trust following a crisis? In early 2015 Anthem, a US healthcare company, became the latest organisation to fall victim to a cyber-attack, with hackers accessing data belonging to around eighty million people. Anthem‘s response strategy, which centred around a statement issued on behalf…

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