Our team

We’ve been simulating crises in social media since 2010, working with a range of public and private sector clients both in the UK and abroad. We’ve helped to run exercises in the UK, USA, Singapore, France, Netherlands, Germany, Italy, China, Japan, India and UAE.

As well as our core team, based in Clerkenwell between the City of London and the West End, we also work with a wide range of associates from government and industry. These specialists bring deep sector knowledge and/or foreign language skills to specific exercises as required.

We’re geared up to work in partnership (including on a white-label basis) with PR, crisis and social agencies, but also work directly with clients.


The Core Team

Chris Malpass

Chris Malpass

Chris is an expert in crisis and reputation management. He has worked extensively in the field of crisis communications, helping organisations from across sectors to develop, embed and test crisis preparedness programmes.

Prior to joining The Social Simulator, he worked for Regester Larkin, a specialist crisis and issues management consultancy. Chris delivers regular lectures on crisis communications. He has an MA International Public Relations from the Cardiff School of Journalism.

Steph Gray

Steph Gray

Steph is a digital communications specialist with extensive experience in training and testing teams in managing social media in a crisis.

Prior to founding The Social Simulator he was Head of Digital Communications at the Department for Business, Innovation and Skills. Steph is a regular speaker and trainer on social media crisis communications and reputation management. Steph has a degree in Philosophy, Politics and Economics from the University of Oxford.

Tim Lloyd

Tim Lloyd

Tim has led digital communications teams in public sector organisations, and has a background in journalism, business and customer publishing.

He formerly worked for the Department for Business, Innovation and Skills and Department of Health and helped co-facilitate the NHS social media community: #nhssm.

Kate Rawlins

Kate Rawlins

Kate's a former government press officer from Brisbane, and has worked across crisis communication coordination, event management, community and stakeholder relations, media advisory and corporate social media management. She leads exercises and provides training and support to our clients.

Alasdair Dick

Alasdair Dick

Alasdair has experience of managing digital communications across the private and public sectors. He formerly worked for the Department for Communities and Local Government and the Prime Minister’s Office.

Alasdair is experienced in running effective digital campaigns and delivering digital training. He has helped charities to design communications strategies, delivered digital communications in central government, and developed digital products for a publishing house. Alasdair has a Masters degree in History from the University of Cambridge. He leads on building digital capability and delivering crisis training programs to clients.

Nairi Martirosyan

Nairi Martirosyan

Nairi supports our exercise preparation, research and delivery as well as ensuring things run smoothly as our our Office & Finance Manager.

Howard Gossington

Howard Gossington

Howard is one of our associates, supporting the core team with exercise preparation and facilitation and role-play. Formally trained as an actor and voice-over coach, he's also worked extensively in digital communications in editorial and publishing roles and as a social media trainer.