Resources

The seven habits of highly effective crisis communications teams

We’ve run dozens of crisis simulations with communications teams large and small, from global multinationals to local city emergency responders. Here’s what we’ve found sets the great teams apart from the rest: 1. They’re quick to the first response Social media doesn’t wait patiently for you to clear your lines…

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keyboard at night

Dark sites in crisis communication

A dark site can be a stand-alone website or web pages that you prepare (but don’t publish or promote) in anticipation of a crisis or emergency. A dark site or pages should be ready to share critical information and updates for key audiences. Examples of these on corporate websites include…

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