Thinking

#boycottbyron: reputation management once social takes hold

3 August 2016 by Kate Rawlins

Social media is instantaneous. It connects us and keeps us informed in real time. It’s a sea of networks that feed off each other for information. It has the ability to create a viral sensation quickly – sometimes too fast. In an age where social media is interwoven into the…

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Hello!

19 July 2016 by Kate Rawlins

I’m Kate, and as the newest member of the Social Simulator team, I thought I’d take this opportunity to introduce myself and share my experience with you all. I have joined the team after moving to London from Australia. The motivation to move to the UK was sparked by my…

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How do crises unfold on Twitter? Learning from the tragic events of #AnkaraAttack

16 March 2016 by Justine Touaux

Many lessons can be learnt about how people respond to a crisis from reviewing how they react in social media. Though triggers and events vary, online reaction to major incidents – particularly tragic or emotional events such as last month’s attack in Ankara, Turkey – tend to follow a similar pattern. It is important…

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How vulnerable are your people online?

19 January 2016 by Steph Gray

I’ll let you in on a nasty little technique we use in our social media crisis simulation exercises from time to time. If the team is strong, is using its lines well and deftly handling stakeholders and customers, we’ll sometimes throw in a little bit of a curveball: a bit of…

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The seven habits of highly effective crisis communications teams

5 October 2015 by Steph Gray

We’ve run dozens of crisis simulations with communications teams large and small, from global multinationals to local city emergency responders. Here’s what we’ve found sets the great teams apart from the rest: 1. They’re quick to the first response Social media doesn’t wait patiently for you to clear your lines…

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Woman looking sceptical

Keeping it real: Being flexible and responsive under pressure

12 August 2015 by Tim Lloyd

Imagine being faced with hundreds of different voices and personalities online, all complaining about your product or service. You can’t see these people, only what they write or film. They’re unaccountable and uncaring and, as far as they are concerned, you are just a faceless organisation. This is just a…

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When lightning strikes: how to stop a good campaign turning bad

28 May 2015 by Chris Malpass

Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…

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