What’s coming to the Simulator in 2020?

Ten years on from our first simulations, we’re working on a bigger scale, for world-class organisations and more diverse teams than ever.

So to stay at the cutting edge, we have two challenges:

  • Make our roleplay reflect the richness and global diversity of social – more video, more stories, more complex humour and misinformation
  • Make the setup of our exercises simpler, smoother, and quicker so we keep building a reputation for having great ideas, not just cool software

Here’s some of the improvements we’ll be bringing to our exercises in Q1 this year:

Richer roleplay

  • Simulating the scale of reaction to a post on Twupdates, with simulated counts of likes and retweets, which roleplayers can update during the exercise as a post gains traction by editing published tweets
  • Integrated GIF reactions with access to the GIPHY library to add to posts on Twupdates or Friendbook
  • Greater use of video, with easier upload and playback of video by participants and roleplayers, to Twupdates or Instantgram – simulating video posts, or simple Stories
  • More sophisticated Autopilot: our auto-tweeting functionality now handles up to five parallel streams of tweets on different topics and from different categories of Twupdates characters, simulating the mix of business-as-usual, customer and wider general public reaction to an incident, and how that changes over the course of a crisis
  • Smoother preparation of exercises, with pre-drafted tweets
  • Social intranet/Team chat module simulating Yammer, Teams or Slack, which participants can use to post, share files or comment on roleplayed posts

New dashboard

More flexibility in configuration

  • Faster, more flexible setup: streamlining our interfaces for managing character profiles, users and configuration so it’s easier to make changes during an exercise if needed
  • “Newsflash” messages shown to users on any dashboard on the platform, for exercise alerts
  • Management of multiple social profiles, with the ability for participants to switch easily between corporate and customer profiles, or between group and country accounts for Twupdates or Instantgram

Find out more: see our products, get a quote

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