Realistic simulations

We simulate how social media plays out in different crisis scenarios to give teams experience of responding within our hands-on, private digital environment.

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Global clients

We work with major brands and government organisations across the globe to develop and test their social media crisis management strategies in response to realistic scenarios.

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360° preparedness

We help organisations with their digital crisis preparedness, from benchmarking existing plans, mitigating risk and stress-testing teams, through to live crisis response.

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Latest thinking

Handling the hostile customer

Earlier this week, a disgruntled customer of British Airways paid for a ‘promoted tweet’ to denounce the poor service his father had received at the…

The core team

Steph Gray

Steph Gray

Steph leads the Social Simulator team, and has a background in digital corporate communication in government

Chris Malpass

Chris Malpass

Chris is an expert in reputation management and has extensive experience preparing and testing organisational crisis plans

Al Smith

Al Smith

Al's background is in handling hostile media and practising digital PR across sectors

Tim Lloyd

Tim Lloyd

Tim is a digital communications leader and strategist specialising in engaging with online audiences