Realistic simulations

We simulate how social media plays out in different crisis scenarios to give teams experience of responding within our hands-on, private digital environment.

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Global clients

We work with major brands and government organisations across the globe to develop and test their social media crisis management strategies in response to realistic scenarios.

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360° preparedness

We help organisations with their digital crisis preparedness, from benchmarking existing plans, mitigating risk and stress-testing teams, through to live crisis response.

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Latest thinking

Winter is coming

Winter presents a challenge to a wide range of industries, from energy, to travel and tourism, retail and healthcare. There’s likely to be more sickness…

The core team

Steph Gray

Steph Gray

Steph leads the Social Simulator team, and has a background in digital corporate communication in government

Chris Malpass

Chris Malpass

Chris is an expert in reputation management and has extensive experience preparing and testing organisational crisis plans

Al Smith

Al Smith

Al's background is in handling hostile media and practising digital PR across sectors

Tim Lloyd

Tim Lloyd

Tim is a digital communications leader and strategist specialising in engaging with online audiences