Realistic simulations

We simulate how social media plays out in different crisis scenarios to give teams experience of responding within our hands-on, private digital environment.

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Global clients

We work with major brands and government organisations across the globe to develop and test their social media crisis management strategies in response to realistic scenarios.

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360° preparedness

We help organisations with their digital crisis preparedness, from benchmarking existing plans, mitigating risk and stress-testing teams, through to live crisis response.

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Latest thinking

fiftyshadeofred

Don’t panic! Laugh it off.

Misjudged humour can often leave organisations with egg on their face(book). It may be that you didn’t realise something had a double meaning, your halo has…

miss-helpful

Handling Little Miss Helpful

At the moment, my three year old is enjoying Roger Hargreaves’ Mister Men stories at bedtime. They’re bright, to-the-point moral stories about folk who take their…

The core team

Steph Gray

Steph Gray

Steph leads the Social Simulator team, and has a background in digital corporate communication in government

Chris Malpass

Chris Malpass

Chris is an expert in reputation management and has extensive experience preparing and testing organisational crisis plans

Justine Touaux

Justine Touaux

Justine is a crisis consultant at The Social Simulator with a background in corporate communications and international PR

Tim Lloyd

Tim Lloyd

Tim is a digital communications leader and strategist specialising in engaging with online audiences