Resources

Screenshot of tweet from Maryland Department of Emergency Management

Unveiling the Best Crisis Responses of 2023: Top 10 Strategies to Learn From

In the fast-paced world we live in, crises are inevitable, but how organizations respond can make a significant impact on how the crises resolve, as well as the organizations’ reputation and public perception long-term. 2023 saw a wide range of crises affecting corporations, governments, and other organizations, including everything from…

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Do we need to be on the latest digital channel?

New social media and digital channels are launched all the time, but does your organisation need to be on all of them? How do you decide whether to sign up or steer clear? Here are some key questions to help you:   What is your objective? Whether you are a…

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Cursor on 'security'

Ten ways to keep your social media accounts safe

Keeping your social media accounts safe is a real worry for organisations large and small. But whether you are a team of three or three hundred there are some key steps you can take to keep your social media accounts secure. Good social media governance is about making sure that…

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How to prepare for a crisis on TikTok

At the Social Simulator, vertical video and TikTok-style content is already an important part of our training content. As users of TikTok, we’re also noticing the number of potential crises brewing on the channel. We want to make sure you are aware, prepared and confident to handle any crisis on…

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What you can learn from the Oxfam and Haiti crisis

In 2018, news broke out that some Oxfam employees were on the receiving end of allegations of sexual misconduct and other unacceptable behaviour, whilst representing the organisation as part of its response to the 2011 Haiti earthquake. The earthquake killed thousands, whilst displacing the majority of its survivors. Oxfam were…

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Crisis Exercise FAQs

What is a crisis simulation exercise? A crisis simulation exercise is training designed to help communications or executive teams practice how they would handle a real-life crisis situation in a safe, secure environment. Practising your emergency communications response ensures team members are ready for a real crisis and are better…

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Helpful Digital Guide to LinkedIn

Engagement rates on LinkedIn have grown rapidly in recent years. Usage is at an all time high. We’ve put together a guide to get the best out of LinkedIn as an individual, as an organisation, and how to have the two work together in the most effective possible way. LinkedIn…

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