Case studies

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How can social media centres of excellence stay connected?

We create and deliver interactive training webinars to educate ExxonMobil employees globally on online best practices and social media skills. These webinars build participant’s confidence in navigating the online world and representing ExxonMobil. Each webinar is prepared and facilitated by the Social Simulator team and is consistent with ExxonMobil goals…

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How does JetBlue test their emergency response plan?

We support JetBlue to deliver their biennial full-scale exercise to test their emergency response plan.  Using our Social Simulator platform, we challenge communicators from JetBlue and related emergency response agencies through real-time Twitter/X, Facebook and Instagram feeds including inquiries from relatives, eye witness imagery and stories, and live, on-scene reporting…

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How does one of the world’s largest banks rehearse a cyber incident?

The Bank of England needs to stress test how firms coordinate a sector-wide response to a high-profile cyber incident, working remotely over email and conference call. We engage and challenge 40 participating firms by delivering real-time email, social and mainstream media injects through the Social Simulator platform. The scenario is…

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Helping the UK’s largest housing group make sense of social media

When organisations are merged, their social media channels can be left behind. Our client was created from several different housing organisations. With an ambitious digital strategy, a prominent media profile and some challenging tenants, their social media activity needed to get up to speed. We worked with their digital and…

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How can a crisis management program be delivered at scale?

Shell need to deliver crisis management simulations and tabletop exercises across their global markets, including Europe, the Middle East, Asia, the Americas, and Asia Pacific to test their senior decision-makers on managing a range of high-impact reputational threats or issues. As an added element, they want to be able to…

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