Case studies

A view including multiple buildings in view from different angles

How does a financial regulator prepare for a sector-wide crisis?

We work with a North American financial regulator client to help them prepare and deliver an annual crisis communications exercise in order to: Train team members in the key best practices of crisis communications Road test scenario-specific communications strategy and messaging materials to identify any gaps or vulnerabilities We work…

How can social media training meet the needs of 30,000 staff?

We design a social media learning and development program for Lenovo’s 30,000 employees, in multiple languages. The program has two levels: foundation – for those with less experience or confidence; and practitioner – for those who want to become social media advocates and explore new channels. Online safety and security…

What goes into a crisis communications social media toolkit?

We design crisis communications training and develop a Crisis Communications Social Media Toolkit applicable for all public agency and hospital communicators in the Chicagoland area for The Chicago Office of Emergency Management and Communication (OEMC) and Northwestern Medicine’s Disaster Management and Community Emergency Preparedness Initiative. We ensure communicators at OEMC,…

Three people standing in front of a lack. A man and a women are dressed in Royal Airforce uniform.

How can military organisations get started with social media advocacy?

We work with the Royal Air Force (RAF) to develop storytellers who talk about their work in a real, authentic way that suits them on their own social channels. This style of communications brings the stories of the RAF to the public with a level of authenticity and credibility that…

A picture of a grand building from the front

How can the communication and decision-making skills of graduate students be put to the test?

We design and deliver a two-day crisis exercise for more than 120 MBA students as part of William and Mary’s Raymond Mason School of Business annual Sprint Week event. Students work in teams of four to five to complete a variety of tasks across the two days of the exercise.…

How can customer service teams maintain their skills and confidence on social media?

We help the award winning communications team at Hyde Housing bolster their confidence and improve their processes for responding to complaints received on social media. We develop a series of workshops in which we simulate an escalating crisis scenario, during which teams must assess, plan and create responses. We help…

How can social media centres of excellence stay connected?

We create and deliver interactive training webinars to educate ExxonMobil employees globally on online best practices and social media skills. These webinars build participant’s confidence in navigating the online world and representing ExxonMobil. Each webinar is prepared and facilitated by the Social Simulator team and is consistent with ExxonMobil goals…

How does a major sports venue prepare for their biggest event of the year?

We help the England & Wales Cricket Board test and improve their crisis readiness, and prepare the various sporting grounds ahead of hosting Cricket World Cup matches. We design and facilitate a full-day practical session for participants to familiarize them with crisis management best practices and lay the foundation for…

A picture of the houses of parliament, including Big Ben

How does the UK Government Communication Service deliver crisis communications training for thousands of civil servants?

The Government Communication Service (GCS) asks us to create crisis communications training for participants with vastly different backgrounds and roles – from experienced press officers, to new social media managers or heads of strategic comms from the private sector. Social media training online, offline, hybrid We create and deliver these…

A picture of the slide of a plane with JetBlue written on it

How does JetBlue test their emergency response plan?

We support JetBlue to deliver their biennial full-scale exercise to test their emergency response plan. Using our Social Simulator platform, we challenge communicators from JetBlue and related emergency response agencies through real-time Twitter/X, Facebook and Instagram feeds including inquiries from relatives, eye witness imagery and stories, and live, on-scene reporting…

Case studies

Find out more: see our products, get a quote