How would your team handle social media in a crisis?
from Helpful Digital
Use the Simulator as part of crisis rehearsals or emergency drills to see how teams cope with the pressure. Use the resulting data and analysis to improve processes and develop skills.
Run a full-blown crisis exercise on a private server, behind industrial-strength security. Built-in private messaging keeps the exercise off your corporate networks or third party services.
Push teams to adapt messages for multiple channels in realtime. Combine traditional channels with Twitter, Facebook, Instagram and your own website. Handle hostile campaigns, memes and hashtags.
Test your internal and stakeholder communications. Clear your lines of communication between press, PR and digital teams, to ensure statements with the right tone and style can be delivered quickly.
See how your existing processes fare in a full-blown crisis.
Understand where the gaps and opportunities might be, in real-time. Deploy rapid improvements to response times and priorities.
Ensure teams across multiple locations access breaking news reports simultaneously, with the realistic look and feel of global media organisations. Handle fast changing news reports which adapt in realtime to reflect the social media discussion around the crisis.
We work with you to understand your objectives and the challenges faced by your team.
We can either design a complete scenario for you, or build a customised, branded platform that fits your existing plans.
Your team will each have their own inbox within the platform, allowing you to monitor key decisions and escalation points while keeping correspondence secure and away from real-life inboxes.
We will write media articles on duplicates of major news sites and social media characters on platforms such as Twitter, Facebook and Instagram. These will include the key characters in your scenario as well as customers, investors, eyewitnesses and regulators.
The Simulator is a close, but not 100% replica of a number of commonly used templates of Twitter, Facebook and online media sources. In the experience of the dozen or so exercises we have now run for large corporates and government organisations, the teams find the interfaces sufficiently lifelike to be a realistic stimulus.
We will also provide technical support remotely to the teams, monitoring the server and supporting users with any issues they encounter.
At the end of the exercise we will provide screenshots, exports of emails and our analysis of your team’s performance.
Social Simulator brings details and colour to an exercise debrief:
Email us now to set up a demonstration and discuss how we could support your training: