How would your team handle social media in a crisis?
from Helpful Digital
Use the Simulator as part of crisis management exercise to see how the teams cope with social media inputs. Analyse the profile of the team’s response in a follow-up debrief.
Run a full-blown crisis exercise on a private server, behind industrial-strength security. Built-in private messaging keep the exercise off your corporate networks or third party services.
Push teams to adapt messages for multiple social media in realtime, including lifelike interactive simulations of Twitter, Facebook and your own website. Handle hostile campaigns, memes and hashtags.
Test your internal and stakeholder communications, incorporating social media profiles for journalists and key exteral contacts. Push your teams to pick up and route enquiries to the right place, whether they’re customers, journalists or staff.
See how your existing social media management policies fare in a full-blown crisis. Clear your lines of communication between press, PR and digital teams, to ensure statements with the right tone and style can be delivered quickly.
Ensure teams across multiple locations access breaking news reports simultaneously, with the realistic look and feel of global media organisations. Handle fast changing news reports which adapt in realtime to reflect the social media discussion around the crisis.
Working with your crisis team, we develop a customised, branded platform that includes usernames for your teams, mock media articles on duplicates of major news sites and social media characters on social media platforms (usually Twitter and Facebook) that will be the protagonists in the scenario.
The Simulator is a close, but not 100% replica of a number of commonly used templates of Twitter, Facebook and online media sources. In the experience of the dozen or so exercises we have now run for large corporates and government organisations, the teams find the interfaces sufficiently lifelike to be a realistic stimulus.
We will also provide technical support remotely to the teams, monitoring the server and supporting users with any issues they encounter, and providing exports of the materials at the end of the exercises.
“The social media crisis simulation put us under pressure in a realistic way and we learned a great deal about our strengths and weaknesses. Highly recommended.” –John Coventry, UK Director of Communications, Change.org
As part of our simulation process we encourage a full debrief of the exercise shortly after it has concluded. Ideally this takes place no longer than one to two days after the event.
A debrief includes:
Analysis of volume, tone, response times and messaging within the platform
Discussion of other emergency service use of social media in comparable scenarios
Suggestions for improved use of technology and capabilities
Provision of a number of case studies related to the exercise
Email us now to set up a demonstration and discuss how we could support your training: