Digital First Crisis Communications

An immersive and interactive training course for communications leads and PIOs on crisis communications.

The session will cover:

  • scenario planning and setting your strategy 
  • effective collaboration with partners
  • monitoring and verification
  • best practices for effective communication
  • managing mis and disinformation 
  • evaluating your efforts

The format:

A three hour simulation exercise using Social Simulator’s innovative C90 software to lead participants through a realistic and intense crisis scenario, paired with Judy Pal’s industry-leading best practices training. 


Participants will receive a round of training, followed by working in teams to tackle a phase of the simulation exercise, and a short debrief. This will repeat for additional best practice training, simulation phases, and debrief, allowing for ample best practice sharing and Q&A.

Participants will receive a digital certificate of participation and key related communications resources and training materials.

Is this for you?

When a crisis affects your organisation would you be leading or heavily involved in the communications response? If so, this is for you! 

We’re particularly aiming these sessions at PIOs (Public Information Officers) especially in counter-terrorism/police and communications leads in public sector organizations especially emergency services, counter-terrorism, or police.

The delivery team

The interactive session will be delivered by a team who have real-world crisis management experience in public agencies coupled with many years experience of delivering training.


Claire Turner

As a Senior Consultant, Claire Turner delivers Crisis Communications and Crisis Response Training to a wide variety of public and private sector organizations all around the world. She worked for the UK’s Environment Agency during one of the wettest years on record, gaining first-hand experience of managing a digital crisis communications response.


Judy Pal

With more than 40 years’ experience, Judy Pal has served in management and public relations positions for public safety, government, and the professional sports and entertainment industry in both Canada and the United States. She has extensive experience dealing with sensitive, image‐threatening issues including criminal conduct of police officers, international scandal, and acts of terrorism.


Gabby Martin

From running simulations for multi-jurisdictional full-scale emergency response exercises to developing social media toolkits for emergency response teams, Gabby’s role at Social Simulator is to help clients develop confidence in a digital world. In previous jobs Gabby has worked with government officials and legislators to advise and train them and their staff on effective social media strategy and compliance.

The logistics

The training will run twice in one day, 16th October 2024, to cover multiple timezones, please choose whichever session would work for you.

Option A – 1pm-4pm UK time // 8am-11am ET // 5am -8am PT

Option B – 6pm-9pm UK time // 1pm-4pm ET // 10am-1pm PT

This will be virtual training so you can join from anywhere with an internet connection.

Pricing: £250/$300 per person with one free space for every three paid for.

How to persuade your manager: Business Case for Digital First Crisis Communications

Payment: Contact [email protected] to request an invoice or more information, full registration details will be sent once payment is received. 

Participants: Max 25 per session

Ongoing support: Participants will be invited to join a dedicated LinkedIn group with all other participants from the two sessions for ongoing collaboration and support.

Not ready to commit?

Sign up for our free Managing Misinformation in a Crisis webinar on Thursday 12th September at 4pm UK time // 11am ET // 8am PT.

With the rise of social media, misinformation has become an everyday struggle that can quickly and fatally derail a communications response. In this session, participants will learn how to spot misinformation before it takes hold, the importance of working with partner agencies to stem the flow, and the key tactics to monitor and manage it proactively. Participants will leave the webinar with the fundamental tools to understand and manage misinformation in their communications response.

Sign up here

For more information about the training course or the webinar please email [email protected] 

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