How to prepare for a crisis on TikTok

At the Social Simulator, vertical video and TikTok-style content is already an important part of our training content. As users of TikTok, we're also noticing the number of potential crises brewing on the channel. We want to make sure you are aware, prepared and confident to handle any crisis on any channel, including TikTok.

2.21 billion monthly active users

• TikTok has been downloaded over 5.48 billion times worldwide. (source: Dream Grow)

• It also boasts of 2.21 billion monthly active users globally. (source: DemandSage)

• TikTok is the world’s 5th most used social media platform. (source: DemandSage)

Don’t ignore it

With such a high level of engagement and millions of users actively spending hours on the platform, overlooking TikTok could be a costly mistake that hinders your organization’s visibility.

Download a copy of our free resource: TikTok it's time to make it part of your crisis response