Realistic simulations

We simulate how social media plays out in different crisis scenarios to give teams experience of responding within our hands-on, private digital environment.

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Global clients

We work with major brands and government organisations across the globe to develop and test their social media crisis management strategies in response to realistic scenarios.

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360° preparedness

We help organisations with their digital crisis preparedness, from benchmarking existing plans, mitigating risk and stress-testing teams, through to live crisis response.

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Latest thinking

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It’s not a sprint, but it is a race

There is something about a breaking crisis that’s thrilling. Perhaps it’s the mystery of the unknown which keeps us intrigued, thirsty for more details. Or…

Chinook helicopter and a sea bird

What’s a crisis exercise really like?

We can’t always say much about the crisis simulations that we run for clients. Understandably, companies don’t want to reveal the problems they face and…

The core team

Steph Gray

Steph Gray

Steph leads the Social Simulator team, and has a background in digital corporate communication in government

Chris Malpass

Chris Malpass

Chris is an expert in reputation management and has extensive experience preparing and testing organisational crisis plans

Kate Rawlins

Kate Rawlins

Kate trained in journalism and managed full-blown crisis as a press officer in her native Queensland

Tim Lloyd

Tim Lloyd

Tim is a digital communications leader and strategist specialising in engaging with online audiences