Crisis simulation resources: Prepare your team to navigate any challenge

Finding the use case for AI in crisis training isn't straightforward. But there are definitely some amazing opportunities to level up your rehearsal experience using AI tools. Here's how the Social Simulator team use AI to help deliver immersive and engaging exercises for ExxonMobil, L'Oréal and Rolls-Royce. Opportunities for using AI in crisis training speed […]

In 2024, organizations across the globe faced a variety of crises—from natural disasters to cyberattacks. Each response revealed valuable lessons in crisis communication. Below, we explore 10 standout strategies that defined effective crisis management this year.  Combatting misinformation with authority and education When two hurricanes struck the southeastern U.S., misinformation spread rapidly online. The U.S. […]

AI-generated fake news is one of the biggest dangers to our society. People use AI to influence brand reputation, the stock market, political elections, and more in these 4 ways: Deepfakes AI-generated images Social Media Bot accounts Automated Content Generation   Deepfakes A deepfake refers to any realistic video, image, or audio clip made using AI […]

Crisis exercises play a vital role in preparing organisations for different situations. Great exercises will strengthen resilience and improve decision-making in high-pressure environments. As a Crisis Exercise Facilitator, you need to know that the exercise is delivering what you need, and helping everyone to learn. Here are the 9 key signs that an exercise is […]

We know that content from individual profiles tends to be favoured by social media algorithms ahead of posts from company pages. This is why it is so important for companies to support employees to be active advocates online, particularly on LinkedIn.  But how do you choose the right employee advocates? Choose people who are already […]

Whether you are keen to be more active yourself on social media in a professional capacity, or you are responsible for advising colleagues on how to represent your organisation online, here’s five types of posts that will make your profile pop. Passion for work Joe English, an Emergency Communication Specialist at UNICEF shares his media […]