Social Simulator's DIY crisis simulation resources empower you to take control and develop your own effective training exercises. Read our expert posts supported by videos, guides and free downloads.
How to build a crisis communications plan
People, not plans, manage crises. However, you need to ensure that people know what's expected of them in the first place. There are 5 simple steps to writing a great crisis communications plan. A plan that is concise and will be picked up and understood by the people you need to mobilise. 5 steps for […]
Misinformation, Disinformation, and Malinformation. Know the difference
The online environment has made sharing information faster and easier than ever. It also means that misinformation, disinformation, and malinformation can be spread quickly and sometimes without the public realizing it, particularly during a crisis. It’s important to understand how to recognize and stop the spread of different types of false information. Download our guide […]
How can you use AI to write crisis scenarios?
The clock is ticking. You’ve got a deadline to design and prepare a simulation or tabletop. You’ve been inundated with ideas, or maybe you're stuck on where to start? Have you thought about using AI to write crisis scenarios? AI can help shrink that blank page and stop the dreaded blinking of the cursor. ChatGPT […]
Using AI in crisis exercises and emergency drills
Finding the use case for AI in crisis training isn't straightforward. But there are definitely some amazing opportunities to level up your rehearsal experience using AI tools. Here's how the Social Simulator team use AI to help deliver immersive and engaging exercises for ExxonMobil, L'Oréal and Rolls-Royce. Opportunities for using AI in crisis training speed […]
The Best Crisis Management Responses of 2024: Top 10 Strategies to Learn From
In 2024, organizations across the globe faced a variety of crises—from natural disasters to cyberattacks. Each response revealed valuable lessons in crisis communication. Below, we explore 10 standout strategies that defined effective crisis management this year. Combatting misinformation with authority and education When two hurricanes struck the southeastern U.S., misinformation spread rapidly online. The U.S. […]
AI-generated fake news is one of the biggest dangers to our society. People use AI to influence brand reputation, the stock market, political elections, and more in these 4 ways: Deepfakes AI-generated images Social Media Bot accounts Automated Content Generation Deepfakes A deepfake refers to any realistic video, image, or audio clip made using AI […]
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