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Social Simulator: Crisis Simulation Training for the Real World



Social Simulator is the leading platform for immersive, hands-on crisis management training. Trusted by major global brands and now supporting organisations across Australia and New Zealand. Our advanced simulation technology replicates the intensity and unpredictability of real-world crises. 
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Prepare for real crises - without the real-world risk


With Social Simulator, your team is placed at the centre of a high-pressure, fast-moving crisis scenario. They respond in real time to simulated media stories, social media noise, internal emails - mirroring the multi-channel nature of a crises.

Throughout the drill, participants take on key roles, collaborate under pressure, and make rapid decisions - all while receiving real-time feedback. Behind the scenes, our experts dynamically manage the scenario to test your team’s response capabilities.

Whether you’re in Sydney, Auckland, Melbourne, or Wellington, Social Simulator is your go-to partner for building crisis resilience.

Responding to a crisis without a plan is like trying to make a movie without a script.

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Why Choose Social Simulator? 

Evaluate your current crisis response plan through realistic, scenario-based drills
Run secure, private simulations that don’t interfere with live systems
Practice across multiple media formats - social, digital, and traditional
Improve public messaging and stakeholder communication
Identify weak points and optimise your crisis response strategy
Build leadership, resilience, and confidence within your crisis team

Ready to Boost Your Crisis Response Capabilities?

Whether you’re preparing for natural disasters, cyber threats, PR issues, or regulatory challenges, Social Simulator gives your team the tools to stay calm, clear, and in control. Serving clients throughout Australia and New Zealand.

Get in touch today to plan your next crisis simulation.

Proven Results from Crisis Simulation Training

Stronger crisis communication and leadership skills
Faster, more coordinated team response
Enhanced media and stakeholder messaging
Improved decision-making under pressure
Greater confidence across your organisation
Stronger crisis response plans

How It Works: A Social Simulator Crisis Drill


1. Scenario Design:


Collaborate with our specialists to build a crisis scenario tailored to your industry, risks, and region - be it government, healthcare, energy, finance, or corporate communications.

2. Escalating Tension:


Participants face a stream of realistic updates - simulated news stories, social media posts, calls, and emails - designed to replicate the chaos of a real incident.

3. Expert-Led Training:


Throughout the session, your team receives live coaching and support to enhance decision-making, messaging, and coordination.

4. Post-Drill Analysis:


Receive a detailed performance report outlining strengths, blind spots, and actionable areas for improvement - ideal for team debriefs and future training.

Find out more about our work in Australia and New Zealand: 

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© 2010-2024. All Rights Reserved, The Social Simulator Ltd & The Social Simulator Inc trading as Helpful Digital. Social Simulator™ is a trademark of The Social Simulator Ltd. The Social Simulator Ltd is registered in England & Wales, company number 8228029. The Social Simulator Inc is incorporated in the state of Delaware and qualified to trade in New York state.
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