28 May 2015 by Chris Malpass
Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…
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21 May 2015 by Justine Touaux
How do organisations go about winning back stakeholder trust following a crisis? In early 2015 Anthem, a US healthcare company, became the latest organisation to fall victim to a cyber-attack, with hackers accessing data belonging to around eighty million people. Anthem‘s response strategy, which centred around a statement issued on behalf…
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27 April 2015 by Steph Gray
Brits have a complex relationship with business. On the one hand, there’s widespread admiration for entrepreneurs like Sir Richard Branson and an audience that enjoys watching Lord Sugar delivering commercial home truths in the Boardroom on The Apprentice. But on the other, Ipsos-MORI found 7 out of 10 Brits feel that…
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2 April 2015 by Al Smith
Misjudged humour can often leave organisations with egg on their face(book). It may be that you didn’t realise something had a double meaning, your halo has never slipped – or it could be that you didn’t read your post back out loud before hitting publish. There have been a few recent…
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22 March 2015 by Steph Gray
At the moment, my three year old is enjoying Roger Hargreaves’ Mister Men stories at bedtime. They’re bright, to-the-point moral stories about folk who take their everyday traits – clumsiness, noisyness, grumpiness – to extremes, until they get sorted out by their neighbours. One of our favourites is Little Miss Helpful,…
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9 March 2015 by Tim Lloyd
The idea is straightforward enough: a dark site is a website you prepare (but don’t promote) in advance of a crisis as an alternative or fallback to your corporate website, containing the background information you need to share with media and stakeholders. One of the most talked-about examples belongs to BP, launched…
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27 February 2015 by Chris Malpass
Crisis communication is essentially about informing key stakeholders – customers, staff, investors, journalists etc, about what you are doing to resolve a potentially damaging situation. After all, there is no point in doing the right things if you don’t tell anyone about it. The integrity of the information you share…
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