Traditional crisis management training often fails to capture the real-world pressure and complexity of a real crisis. Teams struggle to translate theory into practice when faced with rapid-fire social media backlash, media inquiries, and internal communication breakdowns.
The Solution: Crisis90 from Social Simulator
Crisis90 turns traditional desktop crisis exercises into fast-paced, interactive workshops that you can deliver at scale.
Crisis90 simulations are used by everyone, from customer service teams to C-suite, frontline communicators to teams of engineers. And sometimes all of these in one exercise.
The phased scenarios allow you to pause, discuss and compare ideas between different teams working on the same response.
Every week some of the world’s largest businesses use Crisis90 to test and validate their teams, remotely and in-person.
Using Crisis90, your team will:
Experience life-like scenarios
Scenarios are bespoke to the needs of your business, or you can choose from a range of prepared incidents and issues.
Face realistic social media scenarios
Navigate simulated angry tweets, negative reviews, and social media firestorms – all in a controlled setting.
Practice media management
Hone their skills in handling a barrage of news inquiries and managing the media narrative.
Refine internal communications
Develop clear and concise messaging strategies to keep employees informed and calm during a crisis.
Test and improve crisis response plans
Put your existing plans to the test and identify areas for improvement.
Equip your team with the skills and confidence to handle any crisis situation effectively.
Improved communication skills
Develop clear and concise communication strategies for all audiences, both internal and external.
Stronger team collaboration
Foster a culture of teamwork and collaboration during high-pressure situations.
Increased organizational resilience
Build a more resilient organization that can adapt and respond effectively to any crisis.
Why choose Social Simulator?
Tailored training
We offer custom-designed training programs or pre-designed scenarios to meet your specific needs.
Proven track record
We've been simulating social media crises since 2010, working with leading organizations worldwide.
Expert guidance
Our experienced facilitators guide teams through the exercises and provide valuable feedback.
Measurable results
Gain insights into your team's strengths and weaknesses, and track their progress over time.
"I have used the Social Simulator several times with students. It has proved to be a very helpful tool to give realistic insights into communications in a crisis situation."
Gaisberg
Energy companies, consumer brands, government departments and many others use Crisis90
Emergency response teams at Shell, management teams at L’Oréal and communicators in the UK Government all use Crisis90 to maintain their confidence and skills. Each organisation benefits from a scalable, cost-effective training program that can be deployed anywhere in the world, often at short notice.
Supporting you from start to finish
We support you from conception to completion of your practical team crisis training workshop. Once the tasks are complete, we run a hot debrief to discover what the group have learned post workshop, we can provide a follow-up evaluation report, highlighting successes and areas to focus on.
Ready to prepare your team today !
Email us now to set up a demonstration and discuss how we could support your crisis management training:
