Thinking

horse in stable

Shutting the stable door: handling data security breaches in social media

23 September 2014 by Steph Gray

Imagine waking up to an exposé of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust. Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators…

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Winter is Coming

Winter is coming

10 September 2014 by Tim Lloyd

Winter presents a challenge to a wide range of industries, from energy, to travel and tourism, retail and healthcare. There’s likely to be more sickness about, the weather delays flights and trains, consumers’ expectations are high in the run-up to Christmas, and there is greater demand for gas and electricity.…

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Twitter users gather promptly for online protest

23 July 2014 by Al Smith

Residents of the Loughborough Park estate in Brixton took to Twitter today for a two-hour protest against housing provider Guinness Trust‘s plan to evict some tenants as part of regeneration plans. What’s unusual about this particular protest is that it was advertised in advance. Many organisation’s are not afforded the opportunity to…

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Predicting the spread of disease from tweets

1 December 2013 by Steph Gray

James Baker from the Food Standards Agency, the UK agency which regulates food safety issues, blogs about a fascinating project his team has been undertaking, mapping the spread of reports of sickness on Twitter and comparing them to lab reports of illness: Beyond answering questions and concerns, providing updates quickly…

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Simon Booth-Lucking

Handling the hostile customer

4 September 2013 by Steph Gray

Earlier this week, a disgruntled customer of British Airways paid for a ‘promoted tweet’ to denounce the poor service his father had received at the hands of the airline. It’s a symptom of changing expectations among digitally-savvy consumers, who’ll give a brand just minutes – in this case, just 15-30…

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My bad?

21 May 2013 by Howard Gossington

Watching the online meltdown of Amy’s Baking Company (after owners Amy and Samy proved too much of a kitchen nightmare even for Gordon Ramsey) was a vivid (and, ok, entertaining) reminder that saying sorry is rarely easy for us humans. And while Amy and Samy’s apparently enraged, hysterical rebuttals only…

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