Helping emergency responders counter fake news

Exercise Strong Tower was the largest counter-terrorism exercise ever conducted. Running over two days, it simulated a series of high-impact terrorist attacks across London. Working with the Home Office, the Metropolitan Police Service and a host of other emergency agencies, we helped teams rehearse and test their operational and communications response to the attacks.

As well as the operational angles, emergency responders need to confidently respond to challenges posed by social media. These include how to effectively:

  • reassure and give advice to the public
  • provide situational awareness
  • counter misinformation
  • gather intelligence

Using our trusted, safe and secure Social Simulator platform we:

  • challenged 1,000+ emergency responders with a focus on mis and disinformation
  • provided detailed feedback on their approach in terms of strategy, process, tone and messaging
  • gave actionable and relevant recommendations on how to improve their preparedness for a real event



Key results 

  • 1,000+ emergency responders including: Home Office, Met Police, London Ambulance and Fire Brigade, British Transport Police
  • Further counter-terrorism Tier 1 national exercises in the UK
  • “Social Simulator performed well as a tool to test the social media skills of first responder corporate communications teams during a major incident on the scale of Exercise Strong Tower. As a tool within the wider simulation it played its part very well, and certainly added to the realism of the whole exercise.”

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