How to prepare for a crisis on TikTok

At the Social Simulator, vertical video and TikTok-style content is already an important part of our training content. As users of TikTok, we're also noticing the number of potential crises brewing on the channel. We want to make sure you are aware, prepared and confident to handle any crisis on any channel, including TikTok.

More than 1bn active users

• TikTok has been downloaded 4.92 billion times worldwide (source: thesocialshepherd.com).
• It also boasts of 1.04 billion monthly active users, dominating as one of the fastest-growing networks ever (source: backlinko.com/tiktok-users).
• In November 2024, TikTok's Android users worldwide spent nearly 35 hours on the app-equivalent to more than two full waking days that month (source: datareportal.com).

Don’t ignore it

With such a high level of engagement and millions of users actively spending hours on the platform, overlooking TikTok could be a costly mistake that hinders your organization’s visibility.

Download a copy of our free resource: TikTok it's time to make it part of your crisis response