People, not plans, manage crises. However, you need to ensure that people know what's expected of them in the first place. There are 5 simple steps to writing a great crisis communications plan. A plan that is concise and will be picked up and understood by the people you need to mobilise. 5 steps for structuring a crisis communications plan:
1. Define what constitutes a crisis, the likely scenarios and an escalation process
2. Identify key roles and responsibilities
3. List all the necessary resources, templates and channels in one place
4. Build your response: from monitoring to stakeholders and rotas
5. Draft messaging and identify spokes people
Download our checklist to help you write an easy and concise crisis communications plan
Read our guide on How to write a good crisis management plan
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