Case Studies: 
Crisis Communication Plans Tested

How Social Simulator helps businesses prepare

Having a solid crisis communication plan is essential for any organization. But how do you know if your plan will hold up under real-world pressure?

Social Simulator's crisis communication exercises provide a safe and realistic environment to test your existing plan and identify areas for improvement. We create simulated crisis scenarios, complete with social media firestorms, traditional media inquiries, and internal communication challenges.

Here, in our case studies, you'll see how leading organizations have used Social Simulator to test and refine their crisis communication plans. These examples showcase the real-world impact our simulations can have on your organization's preparedness.

Ready to test your crisis communication plan and build a more resilient organization?

Explore our case studies to see how Social Simulator can help!

How can you integrate crisis training for communications and senior management teams?

One of the world’s largest health and beauty brands wanted to ensure that their senior management teams can respond effectively to an escalating crisis.  We already train this company’s communications teams on an ongoing basis, but this time they wanted us to give senior managers first hand experience of a crisis. We designed and delivered […]

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How can you empower teams to run their own crisis preparedness training?

We provide Centrica with the tools they need to deliver in-house crisis preparedness training.  Social Simulator allows Centrica to host multiple exercises to test the response capabilities of communications teams in the UK, US and Norway. These include crisis scenarios, media injects, social media responses and news articles. We helped Centrica in the following ways: […]

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How can you test decision-making skills of warfighters and national security leaders?

The U.S. National Defense University (NDU) commissioned us to help them test the critical and strategic decision-making skills of their students.  NDU educates joint warfighters and other national security leaders in critical thinking and the creative application of military power to inform national strategy and globally integrated operations, under conditions of disruptive change, to prevail […]

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How can you prepare for more than 20 million visitors?

In 2015, we were commissioned by Hanover to help them deliver pre-event crisis communications training to their client, Expo 2020. Our longest-running project to date, we delivered nine crisis simulation exercises interspersed with crisis response training and evaluation. Participants included the Expo 2020 communications and operations teams, Dubai Media Office and Dubai Police. In any […]

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What does it take to test Public Information Officers at Chicago Airports?

Chicago O’Hare and Midway Airports wanted to test their ability to use social and traditional media channels in an emergency. Every 3 years O'Hare and Midway host a full-scale exercise, to test their response to an incident affecting both airports at the same time. Their public response to an emergency is crucial, so this exercise […]

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What is the role of social media in an earthquake?

Businesses and government agencies are adept at responding to emergencies on the ground. But social media creates challenges and opportunities for which communicators need to be prepared. The City of Redmond (Washington, USA) asked us to support them in the delivery of the Cascadia Rising emergency planning exercise. Cascadia Rising is a full scale exercise […]

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