When organisations are merged, their social media channels can be left behind. Our client was created from several different housing organisations. With an ambitious digital strategy, a prominent media profile and some challenging tenants, their social media activity needed to get up to speed.
We worked with their digital and communications teams to:
- audit their channels and activity
- co-produce a social media plan that different teams could buy into
- recommend those channels that should be developed, stopped or started
- provide training for more consistent evaluation
- establish a process for sharing digital skills across different teams
Mergers are always hard for people, so we needed to deliver this work in a consultative, sensitive way. We ran pilot projects to get different teams working together and build contributions to a final plan. We identified success stories as much as we flagged problems. Wherever possible we encouraged people to continue using social to meet their objectives, rather than simple rationalising accounts.
