How can we map social media for one of the world’s largest businesses?

A major energy company commissioned us to help them audit their global social media activity. 

We researched, listed and analyzed all their channels, across:

• Facebook
• Instagram
• LinkedIn
• X
• WeChat
• YouTube

We researched 123 different channels (plus dormant and imposter channels) with a total of 7.8million followers.

Distinctions were made between global and regional accounts. Detailed analysis on high and low-performing accounts was provided, along with recommendations on actions to be taken, including closing some accounts.

Our channel mapping provides insights such as:

• Distinct detailed and comparative analysis by channel, region and nature of account
• Identifying correlation (or not) between channel content and audience numbers 
• Providing recommendations on branding
• Best practice for growing audiences and developing successful channels