How can we map social media for one of the world’s largest businesses?
A major energy company commissioned us to help them audit their global social media activity.
We researched, listed and analyzed all their channels, across:
- X
- YouTube
We researched 123 different channels (plus dormant and imposter channels) with a total of 7.8million followers.
Distinctions were made between global and regional accounts. Detailed analysis on high and low-performing accounts was provided, along with recommendations on actions to be taken, including closing some accounts.
Our channel mapping provides insights such as:
- Distinct detailed and comparative analysis by channel, region and nature of account
- Identifying correlation (or not) between channel content and audience numbers
- Providing recommendations on branding
- Best practice for growing audiences and developing successful channels
Follow @socialsimulator and let us know what you think
