National Homeland Security Conference 2023

July 2023 | Chicago, IL

Thank you for joining us for our session on what PIOs need to know about misinformation during an emergency! We’ve included links to the resources mentioned in our presentation below. 

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Tools to Identify Misinformation


Are you crisis ready?

Is your organization prepared for a crisis? Take our quiz to see how ready you are.

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Who We Are

Who is Social Simulator?

We coach, train, and test teams including emergency management and rapid response, corporate communications, resilience, customer care, and more, delivering more than 200 workshops or simulations every year.

Our focus is on crisis capability-building: we work across all sectors including food and agriculture, energy, government, financial services, aviation and emergency management.

We take security seriously: our robust software comes with solid technical support, industry-standard certifications, and security-screened teams working under NDAs.

Although we have industry leading crisis training platforms, we are far more than a software provider. Our team of consultants includes crisis and emergency specialists that bring their expertise to bear to add real value to your training.


Why Simulate?

Handling a major incident or crisis well takes regular planning and practice – after all it’s people, not processes, that manage a crisis or serious issue.

Training and exercising needs to be practical, with credible scenarios and practical tasks using realistic digital recreations – press conferences and media interviews are just part of the picture.

The range of stakeholders involved, the diversity of media and influencers – and the speed at which they work – demand more of crisis teams than ever. It’s crucial you validate your teams and your plans against the real-world challenge in ‘peacetime’, so they’re ready to handle whatever comes their way.

A simulation keeps a scenario private and secure, and helps the team learn, trying new approaches or strategies and getting feedback in a supportive environment.

If you’d like to learn more about how we can assist you and your team prepare for a crisis, please email us at [email protected].

Additional Resources

Develop your Crisis Communications Plan

Our downloadable guide to creating your crisis communications plan sets out five areas to work on: initiation, roles, logistics, building your response and, content and messaging

Download here

How to prepare for a crisis on TikTok

Make sure you are aware, prepared, and confident to handle any crisis on any channel, including TikTok.

Download here

Scenario planning for Winter: Where to begin?

A template to help you to map out the risks your organisation could face this Winter. What is likely? What poses the greatest risk? And don’t be afraid to be overly apocalyptic.

Learn more

Managing an extended crisis response

How you can ensure your team is well placed to manage an extended crisis response.

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10 tips for preparing for a crisis response

How you can prepare to manage a crisis, including a downloadable check list.

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Woman reading newspaper with headline: fake news

Understanding 10 types of fake news

Do you know the difference between sock puppets and bots and the level of risk they post? Find out more about the different types of fake news.

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Accessibility for social media

Accessible social media means simple changes to the way you post to social media. These simple changes can make a huge difference for anyone with a disability.

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5 super easy ways to improve your social media listening

Listening is often how you’ll first hear about potential crises. It’s how you know you’re reaching the right audiences and an opportunity for engagement.

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Do we need to be on the latest digital channel?

New social media and digital channels are launched all the time, but does your organisation need to be on all of them? How do you decide whether to sign up or steer clear?

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Helping senior colleagues to get started on social media

The key questions to ask before setting up someone senior on social media

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Five ways to work with Facebook groups

A Facebook Group can be a rich place to get answers to questions, get feedback from a niche audience, and myth bust.

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Ten ways to keep your social media accounts safe

Whether you are a team of three or three hundred there are some key steps you can take to keep your social media accounts secure.

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Find out more: see our products, get a quote

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