Social media is a powerful tool for personal expression and professional engagement. Recognizing this, we have developed guidelines to help you create your own social media policy, enabling employees to safely use social media while representing themselves and your company.
Here's an example you can use, to create your own policy
Yes, you can talk about your job on social media. But here’s how to do it responsibly:
When referencing the company or its positions:
If you’re promoting or commenting on a company product or service, clearly state your affiliation with the company. And remember: assume everything you post can be seen by reporters, customers, colleagues, and even competitors.
If you're discussing work-related topics, your social media profile should ideally include:
Use your authentic voice, your posts should sound like you. Only use photos and media you have the right to share. It might also be wise to separate professional and personal accounts to maintain boundaries.
Protecting yourself and the information you share is just as important as what you say. We recommend the following safety tips: