How to develop a social media policy

Social media is a powerful tool for personal expression and professional engagement. Recognizing this, we have developed guidelines to help you create your own social media policy, enabling employees to safely use social media while representing themselves and your company.

Here's an example you can use, to create your own policy

 

Sharing about your job online

Yes, you can talk about your job on social media. But here’s how to do it responsibly:

  • Stick to what you’d share publicly. Always ask: Is this appropriate? Is it from a verified source? Am I ready to engage with responses?
  • Add your personal perspective. Personal insight can make your posts more authentic and engaging
  • Preview your posts. Reading them aloud or checking with a colleague can prevent misunderstandings.

When referencing the company or its positions:

  1. Disclose your role. Make it clear you're a company employee
  2. Clarify that it's your personal opinion. Especially with political or sensitive topics, transparency matters.

If you’re promoting or commenting on a company product or service, clearly state your affiliation with the company. And remember: assume everything you post can be seen by reporters, customers, colleagues, and even competitors.

Building a professional online presence

If you're discussing work-related topics, your social media profile should ideally include:

  • Your current job title
  • A professional profile photo
  • Details about your career history, skills, and interests.

Use your authentic voice, your posts should sound like you. Only use photos and media you have the right to share. It might also be wise to separate professional and personal accounts to maintain boundaries.

Staying safe on social media

Protecting yourself and the information you share is just as important as what you say. We recommend the following safety tips:

  • Regularly review who can see your content
  • Enable two-factor authentication for extra security
  • Keep apps updated to the latest versions
  • Avoid enabling location access for apps if you’re working in secure environments
  • Check and adjust your privacy settings at least every quarter.

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