Crisis simulation resources: Prepare your team to navigate any challenge

Is your team ready when it hits the fan? You need a crisis communications plan. People need to know what's expected of them. There are five simple steps to writing a great crisis communications plan. A concise plan will be picked up and understood by the people you need to mobilise. A concise plan will […]

Information spreads quickly, and so does false information. During a crisis, it’s harder than ever to separate fact from fiction, and fiction from half-truth. Understanding 3 different types of misleading content is essential for dealing with it effectively. What is misinformation? False content shared without harmful intent. Often spread by people who believe it's true. […]

The clock is ticking. You’ve got a deadline to design and prepare a simulation or tabletop. You’ve been inundated with ideas, or maybe you're stuck on where to start? Have you thought about using AI to write crisis scenarios?  AI can help shrink that blank page and stop the dreaded blinking of the cursor. ChatGPT […]

Finding the use case for AI in crisis training isn't straightforward. But there are definitely some amazing opportunities to level up your rehearsal experience using AI tools. Here's how the Social Simulator team use AI to help deliver immersive and engaging exercises for ExxonMobil, L'Oréal and Rolls-Royce. Opportunities for using AI in crisis training speed […]

In 2024, organizations across the globe faced a variety of crises—from natural disasters to cyberattacks. Each response revealed valuable lessons in crisis communication. Below, we explore 10 standout strategies that defined effective crisis management this year.  Combatting misinformation with authority and education When two hurricanes struck the southeastern U.S., misinformation spread rapidly online. The U.S. […]

AI-generated fake news is one of the biggest dangers to our society. People use AI to influence brand reputation, the stock market, political elections, and more in these 4 ways: Deepfakes AI-generated images Social Media Bot accounts Automated Content Generation   Deepfakes A deepfake refers to any realistic video, image, or audio clip made using AI […]