Social media crisis training and exercise drills [USA – AVIATION]

Social media crisis training, drills and simulations in the aviation industry

Social Simulator gives your team practical, behind-closed-doors experience of handling a crisis situation. Our cutting-edge software simulates fast-moving social media, stakeholder email and broadcast news coverage – backed up by role-players who simulate the citizen, media and stakeholder reactions as part of a realistic, real time scenario.

From the now infamous viral video of a passenger being forcibly ejected from a plane, to the criticism that engulfed a carrier when it removed the term ‘Palestinian’ from one of its in-flight meals, the aviation sector has seen how digital channels add unprecedented challenge to business operations – but also a fast and direct means of engaging with the people that matter most.

We’ve supported a major aviation technology and engineering company in delivering a global crisis management exercise to test its group-level decision-making and communications response to a product recall. We’ve also worked with a major regional hub airport in the US as they look to train their teams around a food poisoning scenario at one of their terminals.

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Crisis drills incorporating realistic social media pressure

For experienced teams looking to stress-test their emergency plans and corporate resilience, Social Simulator drills bring a crisis situation to life over a 2+ hour exercise.

Participants access the platform from their device and are challenged to mobilize, monitor, communicate and engage stakeholders across a range of channels. We work with groups from 10-150 exercise participants, and sessions can take place on-site or remotely across multiple locations.

Social media crisis and customer service training to build confidence

Our crisis training workshops bring scenarios to life and prompt in-depth discussions of handling strategies, message development and engagement tactics. They’re perfect for rolling out a new crisis plan across the organization, to train a customer service team, or to give off-sites and awaydays a practical digital element.

In teams, participants work through a scenario phase-by-phase, completing tasks and comparing their responses with those of their colleagues. Sessions last 60+ minutes, and can incorporate best practice training or coaching – right up to senior executive level.

“The social media crisis simulation put us under pressure in a realistic way and we learned a great deal about our strengths and weaknesses. Highly recommended.”
– John Coventry, Director of Communications, Change.org

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We tailor our modular service to your exact requirements, including software configuration and as much support as you need to develop the scenario, content and facilitation to run an impactful and valuable session.

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