Social media crisis training, drills and simulations in the aviation industry

Social Simulator gives your team practical, behind-closed-doors experience of handling a crisis situation. Our cutting-edge software simulates fast-moving social media, stakeholder email and broadcast news coverage – backed up by role-players who simulate the citizen, media and stakeholder reactions as part of a realistic, real time scenario.

From the now infamous viral video of a passenger being forcibly ejected from a plane, to the criticism that engulfed a carrier when it removed the term ‘Palestinian’ from one of its in-flight meals, the aviation sector has seen how digital channels add unprecedented challenge to business operations – but also a fast and direct means of engaging with the people that matter most.

We’ve supported a major aviation technology and engineering company in delivering a global crisis management exercise to test its group-level decision-making and communications response to a product recall. We’ve also worked with a major regional hub airport in the US as they look to train their teams around a food poisoning scenario at one of their terminals.

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Crisis drills incorporating realistic social media pressure


For experienced teams looking to stress-test their emergency plans and corporate resilience, Social Simulator drills bring a crisis situation to life over a 2+ hour exercise.

Participants access the platform from their device and are challenged to mobilize, monitor, communicate and engage stakeholders across a range of channels. We work with groups from 10-150 exercise participants, and sessions can take place on-site or remotely across multiple locations.

Social media crisis and customer service training to build confidence

Our crisis training workshops using our Crisis90 platform turn traditional desktop crisis exercises into fast-paced, interactive workshops that you can deliver at scale.

They’re perfect for rolling out a new crisis plan across the organization, to train customer service teams to C-suite, frontline communicators to teams of engineers, or to give off-sites and away-days a practical and exciting digital element.

In teams, participants work through a scenario phase-by-phase, completing tasks and comparing their responses with those of their colleagues. Sessions last 60+ minutes, and can incorporate best practice training or coaching – right up to senior executive level.


“The exercise helped us to clarify our future training needs, as well as helping to highlight a number of required updates to our crisis response protocols.

The training that products like The Social Simulator allow – with a real-time and adaptive pseudo media element – help to take continuity training to the next level and ensure that it remains in step with the wider technological and social developments impacting the field.

The Social Simulator team were a pleasure to work with; they really helped to bring our exercise to life.”

Andy Marshall, Business Continuity and Crisis Management Lead, Rolls-Royce PLC

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We tailor our modular service to your exact requirements, including software configuration and as much support as you need to develop the scenario, content and facilitation to run an impactful and valuable session.

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