16 January 2016 by Justine Touaux
Facebook has launched Fundraisers, a new tool to help non-profits to solicit and receive donations directly through the platform. Facebook has made good use of its billion-strong audience to raise awareness and funds in times of crisis, such as the Fukushima earthquake, the ALS Association, Ebola and others. Facebook’s new…
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5 October 2015 by Steph Gray
We’ve run dozens of crisis simulations with communications teams large and small, from global multinationals to local city emergency responders. Here’s what we’ve found sets the great teams apart from the rest: 1. They’re quick to the first response Social media doesn’t wait patiently for you to clear your lines…
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23 September 2015 by Justine Touaux
Last Wednesday, September 16th, at 7:54pm local time, an 8.3 magnitude earthquake – one of the largest recorded in the country over the last 100 years – struck about 10 miles off the coast of Chile, followed by multiple aftershocks and reports of impending tsunamis around the Pacific Ocean, sending…
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19 August 2015 by Justine Touaux
Notes, the long-neglected Facebook feature has been given a makeover to become a new and interesting blogging option within the Facebook platform. In time of crisis, blogs provide immediacy and a sense of transparency and personality that helps safeguard a positive image of the company. And since Facebook is increasingly aiming to…
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12 August 2015 by Tim Lloyd
Imagine being faced with hundreds of different voices and personalities online, all complaining about your product or service. You can’t see these people, only what they write or film. They’re unaccountable and uncaring and, as far as they are concerned, you are just a faceless organisation. This is just a…
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9 June 2015 by Tim Lloyd
We read curated news feeds, not media statements. We read other people’s product reviews, not those of the provider. We want to hear advice from friends or experts, not senior management. So why should people trust your organisation? The Edelman Trust Barometer has been tracking the way consumers absorb and…
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2 June 2015 by Steph Gray
“I could kill you,” screams the angry man. “Why don’t you then?” comes the reply. “Because there’s witnesses”. This, from the ugly scene at a recent road rage incident between a motorist and a cyclist illustrates a phenomenon we’re seeing again and again, both sparking new crises for organisations and giving existing…
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