Crisis simulation resources: Prepare your team to navigate any challenge

I'll let you in on a nasty little technique we use in our social media crisis simulation exercises from time to time. If the team is strong, is using its lines well and deftly handling stakeholders and customers, we'll sometimes throw in a little bit of a curveball: a bit of personal trolling or doxing, with […]

We've run dozens of crisis simulations with communications teams large and small, from global multinationals to local city emergency responders. Here's what we've found sets the great teams apart from the rest: 1. They’re quick to the first response Social media doesn't wait patiently for you to clear your lines and issue a statement on […]

A dark site can be a stand-alone website or web pages that you prepare (but don’t publish or promote) in anticipation of a crisis or emergency. A dark site or pages should be ready to share critical information and updates for key audiences. Examples of these on corporate websites include in the event of an […]