Resources

Four pictures of different coloured cats all generated by AI

Five AI risks for your business

Anyone can use AI to create content, but not everyone has the best intentions. AI has become so widespread that the line between what’s real and what’s not has blurred, particularly when it comes to news. New risks and threats are emerging for businesses every day.  Here are five critical…

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A room full of people, some wearing a red vest to indicate who they are. Everyone is facing a large screen with information on it.

Integrated communications is key to an effective incident command system

Communications is a vital component within any crisis or emergency response. After all, how will interested stakeholders know what you are doing to respond unless you tell them? But in some crisis drills and live responses I’ve been part of, too often Joint Information Center (JIC) activities, i.e. communications, are…

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Screenshot of tweet from Maryland Department of Emergency Management

Unveiling the Best Crisis Responses of 2023: Top 10 Strategies to Learn From

In the fast-paced world we live in, crises are inevitable, but how organizations respond can make a significant impact on how the crises resolve, as well as the organizations’ reputation and public perception long-term. 2023 saw a wide range of crises affecting corporations, governments, and other organizations, including everything from…

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Do we need to be on the latest digital channel?

New social media and digital channels are launched all the time, but does your organisation need to be on all of them? How do you decide whether to sign up or steer clear? Here are some key questions to help you:   What is your objective? Whether you are a…

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Cursor on 'security'

Ten ways to keep your social media accounts safe

Keeping your social media accounts safe is a real worry for organisations large and small. But whether you are a team of three or three hundred there are some key steps you can take to keep your social media accounts secure. Good social media governance is about making sure that…

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How to prepare for a crisis on TikTok

At the Social Simulator, vertical video and TikTok-style content is already an important part of our training content. As users of TikTok, we’re also noticing the number of potential crises brewing on the channel. We want to make sure you are aware, prepared and confident to handle any crisis on…

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What you can learn from the Oxfam and Haiti crisis

In 2018, news broke out that some Oxfam employees were on the receiving end of allegations of sexual misconduct and other unacceptable behaviour, whilst representing the organisation as part of its response to the 2011 Haiti earthquake. The earthquake killed thousands, whilst displacing the majority of its survivors. Oxfam were…

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