Archive: crisis response

smashed glass

Using “prudent overreaction” to manage an incident of our own

15 May 2018 by Steph Gray

Simulations and exercises are our bread and butter. It’s great to rehearse in a safe space, to test out crisis plans and teamworking before the real thing happens. But crises don’t come neatly diarised, in well-equipped conference rooms, so simulations can only be one element of your crisis preparedness efforts.…

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Speed, empathy and the future of crisis response on The Native podcast

16 March 2018 by Tim Lloyd

Podcaster Dave Musson from The Native talks to Helpful Managing Director Steph Gray about crisis communications including: why speed isn’t everything in responding to a crisis online, how some organisations achieve a better sense of empathy than others, and what the big issues could be on the horizon, including Brexit,…

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10 reactions to crisis simulations in 2017

21 December 2017 by Kate Rawlins

It’s the eve before Christmas leave, and the emails are starting to go quiet. Looking back over all of our files last night, we’ve facilitated some exciting projects during 2017. But all in all, there have been some memorable moments across the board when it comes to observing participant reactions during…

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22/03/2017: Where’s the chronology?

24 March 2017 by Kate Rawlins

It was my colleague who first broke the news to me. “Apparently there’s been shots fired outside parliament,” he said. As much as I live and breathe social media, a few tweets reporting loud noises wasn’t enough for me. The ex-reporter in me believes in verification. Then the BBC notification…

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The seven habits of highly effective crisis communications teams

5 October 2015 by Steph Gray

We’ve run dozens of crisis simulations with communications teams large and small, from global multinationals to local city emergency responders. Here’s what we’ve found sets the great teams apart from the rest: 1. They’re quick to the first response Social media doesn’t wait patiently for you to clear your lines…

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Woman looking sceptical

Keeping it real: Being flexible and responsive under pressure

12 August 2015 by Tim Lloyd

Imagine being faced with hundreds of different voices and personalities online, all complaining about your product or service. You can’t see these people, only what they write or film. They’re unaccountable and uncaring and, as far as they are concerned, you are just a faceless organisation. This is just a…

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When lightning strikes: how to stop a good campaign turning bad

28 May 2015 by Chris Malpass

Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…

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keyboard at night

Dark sites in crisis communication: six reasons to consider

9 March 2015 by Tim Lloyd

The idea is straightforward enough: a dark site is a website you prepare (but don’t promote) in advance of a crisis as an alternative or fallback to your corporate website, containing the background information you need to share with media and stakeholders. One of the most talked-about examples belongs to BP, launched…

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