Archive: crisis response

Digital customer service: A new frontline in crisis management?

29 January 2015 by Chris Malpass

‘The customer is king’ – one of the few maxims that remains unchanging within developed free markets, but social media is fundamentally altering the way in which customers expect to communicate with organisations. Whereas outward facing channels were traditionally the preserve of the comms team, channels such as Twitter are…

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Keeping the hounds at bay using ‘fast facts’

13 November 2014 by Chris Malpass

The question of what and what not to say is a recurring dilemma for organisations that find themselves in the glare of the media spotlight during a crisis. Inevitably, when a crisis strikes, an information gap – i.e. the deficit between the amount of information demanded by the media and…

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