26 July 2019 by Kate Rawlins
The popularisation of the term ‘fake news’ is often incorrectly used to describe various forms of troublesome content published on modern media networks. However, generalising all deceptive content as ‘fake news’ is problematic because by not properly defining the context of the content, it’s challenging to respond appropriately. Instead, the…
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21 June 2018 by Kate Rawlins
During a crisis response, everything runs on fast-forward. Days roll into months, and as the stakes change, the response evolves to cope. When the storm passes and business returns to usual, the stress, trigger points and decisions behind a past crisis are likely to morph into a memory of a…
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13 June 2018 by Kate Rawlins
As someone who spends their week simulating crises for various public and private sector clients, attending PR Week’s Crisis Conference was interesting to hear how other companies have tackled headline stories from the past year. There were many great speakers discussing events such as the Samsung Galaxy Note 7, Grenfell…
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21 March 2018 by Alasdair Dick
From a large-scale terrorist attack to a product recall, our simulator exposes us to a variety of crises. And despite all their differences, there seems to be one universal truth: communication is key to any response. The same can be said for humanitarian crises. Communicating with, and providing information to…
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21 December 2017 by Kate Rawlins
It’s the eve before Christmas leave, and the emails are starting to go quiet. Looking back over all of our files last night, we’ve facilitated some exciting projects during 2017. But all in all, there have been some memorable moments across the board when it comes to observing participant reactions during…
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