Archive: reputation management

Trust your employees during a crisis (part 2)

18 March 2019 by Kara Jobmann

The Takata airbag recall is one of the largest and most widespread manufacturers recalls to date. Almost 40 million cars were affected by faulty airbag inflators, with almost 50 million inflators having to be replaced. 21 major car companies were affected by this recall and had to issue massive recalls.…

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When lightning strikes: how to stop a good campaign turning bad

28 May 2015 by Chris Malpass

Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…

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