Archive: reputation

When lightning strikes: how to stop a good campaign turning bad

28 May 2015 by Chris Malpass

Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…

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horse in stable

Shutting the stable door: handling data security breaches in social media

23 September 2014 by Steph Gray

Imagine waking up to an exposé of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust. Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators…

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