Archive: reputation

Government

How should Government Ministers determine a media crisis?

9 January 2017 by Tim Lloyd

The UK Institute for Government have published a series of interviews with former Ministers, reflecting on the crises they faced during their time in office. It’s an interesting read, because most interviewees are no longer shackled by a need to protect their future career. Nonetheless, in their time they were accountable during some serious events. These include…

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Facebook for social good

16 January 2016 by Justine Touaux

Facebook has launched Fundraisers, a new tool to help non-profits to solicit and receive donations directly through the platform. Facebook has made good use of its billion-strong audience to raise awareness and funds in times of crisis, such as the Fukushima earthquake, the ALS Association, Ebola and others. Facebook’s new…

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When lightning strikes: how to stop a good campaign turning bad

28 May 2015 by Chris Malpass

Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…

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The tax reputation bombshell: could your organisation be next?

27 April 2015 by Steph Gray

Brits have a complex relationship with business. On the one hand, there’s widespread admiration for entrepreneurs like Sir Richard Branson and an audience that enjoys watching Lord Sugar delivering commercial home truths in the Boardroom on The Apprentice. But on the other, Ipsos-MORI found 7 out of 10 Brits feel that…

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horse in stable

Shutting the stable door: handling data security breaches in social media

23 September 2014 by Steph Gray

Imagine waking up to an exposé of your firm’s supply chain: you’ve been indirectly responsible for supporting child labour on an industrial scale. NGOs are mobilising a campaign. A leading celebrity has already tweeted her disgust. Or the email that pings your BlackBerry on a Sunday morning confirming that environmental regulators…

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