Resources

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NFL and the Discord community disaster

The NFL launched an official community on Discord The staff were overwhelmed by troublemakers, who creatively exposed flaws in their moderation plans Key takeaways: the larger your community, the more responsibility you have to be ready for anything What is Discord? An instant messaging platform used by companies, organisations, and…

A guide to scoring your social media accounts

If you represent social media at a large business then you probably have a lot of social media accounts to oversee. Some of these will be working really hard, some are doing fine, but you will almost certainly have some dead or dormant accounts too. You need to find a…

How to write a good crisis management plan

People, not plans, manage crises. But, a clear, simple and practical crisis plan can help you navigate them. It can provide guidance and grounding in a complex and fast-moving situation. It can help you get on the front foot and structure your response to make and implement effective decisions. Separate…

How to make a crisis or emergency exercise as realistic as possible

There’s more to it than powerpoint templates, and a bit of video and running a simple table top exercise. Get your teams properly trained and feeling the pressure, with these ideas on how to make your crisis exercise as realistic as possible. No-notice or not? This is the big one.…

A step-by-step guide to auditing owned social for a large business

Whether your organization has 3 or 300 social media accounts, it is crucial to know what you’re working with. By auditing your social media accounts, you can take stock of all your accounts, the admins managing them, and ensure that there aren’t any fraudulent accounts parading as your organization. Audits…

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Five AI risks for your business

Anyone can use AI to create content, but not everyone has the best intentions. AI has become so widespread that the line between what’s real and what’s not has blurred, particularly when it comes to news. New risks and threats are emerging for businesses every day. Here are five critical…

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Integrated communications is key to an effective incident command system

Communications is a vital component within any crisis or emergency response. After all, how will interested stakeholders know what you are doing to respond unless you tell them? But in some crisis drills and live responses I’ve been part of, too often Joint Information Center (JIC) activities, i.e. communications, are…