Archive: social media strategy

Sponsoring ‘sorry’: how and when to use promoted social media in a crisis

5 February 2015 by Steph Gray

In conversation with a¬†government client recently, we touched on the challenge of getting messages out during a crisis. “Our audience is on Facebook,” he¬†said “but we know that Facebook is making it harder to reach that audience with posts on our corporate pages unless we pay to boost those posts.…

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