Archive: Social Media


Woman reading newspaper with headline: fake news

Fake news, real crisis

7 January 2019 by Howard Gossington

Our awareness of it may be higher, but there’s little sign of fake news losing its disruptive power. Is your organization prepared to deal with a fake news storm?

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#MeToo – the hashtag outing sexual harassment in corporate America

19 July 2018 by Chris Malpass

As sexual harassment scandals continue to engulf corporate America, how should your organisation be preparing?  It’s unsurprising that we’re being asked by leaders from some of the world’s largest companies to help them run their teams through training workshops and simulations based on the #MeToo scenario impacting their business. As shown…

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Social Simulator: now in New York City

5 February 2018 by Steph Gray

We’ve been doing business in the USA and Canada for several years, helping clients in sectors from pharmaceuticals to financial services, energy to agritech to stress-test their crisis and emergency preparedness through crisis drills incorporating a realistic and dynamic social media element. This month we enter an incredibly exciting new…

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When lightning strikes: how to stop a good campaign turning bad

28 May 2015 by Chris Malpass

Brands large and small, and across all sectors, are making increasingly prominent use of digital channels as part of their promotional marketing campaigns. And so they should: social media offers a direct line of communication with stakeholders not afforded by more traditional channels; allowing more creative and compelling content than…

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