Archive: Social Media

Facebook for social good

16 January 2016 by Justine Touaux

Facebook has launched Fundraisers, a new tool to help non-profits to solicit and receive donations directly through the platform. Facebook has made good use of its billion-strong audience to raise awareness and funds in times of crisis, such as the Fukushima earthquake, the ALS Association, Ebola and others. Facebook’s new…

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What does Facebook’s new Notes mean for crisis communications?

19 August 2015 by Justine Touaux

Notes, the long-neglected Facebook feature has been given a makeover to become a new and interesting blogging option within the Facebook platform. In time of crisis, blogs provide immediacy and a sense of transparency and personality that helps safeguard a positive image of the company. And since Facebook is increasingly aiming to…

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Digital customer service: A new frontline in crisis management?

29 January 2015 by Chris Malpass

‘The customer is king’ – one of the few maxims that remains unchanging within developed free markets, but social media is fundamentally altering the way in which customers expect to communicate with organisations. Whereas outward facing channels were traditionally the preserve of the comms team, channels such as Twitter are…

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Online and airside: who’s in control?

21 January 2015 by Tim Lloyd

A friend of mine – a pilot – was telling me how a recent mishap had delayed his passage through an airport, to arrive airside and board his plane. “There’s a couple of important procedures that allow me to get airside, but apart from these, on either side anyone, anywhere…

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My bad?

21 May 2013 by Howard Gossington

Watching the online meltdown of Amy’s Baking Company (after owners Amy and Samy proved too much of a kitchen nightmare even for Gordon Ramsey) was a vivid (and, ok, entertaining) reminder that saying sorry is rarely easy for us humans. And while Amy and Samy’s apparently enraged, hysterical rebuttals only…

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How we use Social Media during an Emergency

11 April 2012 by Justin Kerr-Stevens

This still rates as an all-time favourite infographic. If you haven’t seen it before, Mashable published this early in 2011. There’s no better explanation for why your organisation needs to be using social media during a crisis!  

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