Thinking

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Tips to help small social media teams respond in a crisis

31 May 2020 by Kate Rawlins

Crisis communications is a hot topic at the moment as COVID19 responses remain the focus of almost every organisation worldwide. Although this isn’t another blog from a crisis consultant advising or critiquing Coronavirus responses, instead it’s a thread of observations from the past few courses I’ve taught to communications officers…

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How to get the best from virtual crisis simulation exercises

11 March 2020 by Chris Malpass

The COVID-19 emergency is forcing many teams to quickly rethink how they conduct day-to-day operations and to implement processes to enable their people to work remotely as a means of halting the spread of the virus. We’re finding that a number of our clients are opting for virtual deliveries of…

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Five lessons learned after two years of being Helpful in the USA

2 March 2020 by Chris Malpass

In 2018 I packed up my London flat and moved to New York to open the US arm of Helpful Digital. The brief? To build on the work we had already been doing in the U.S. since 2015 to create a sustainable stateside business. We’re two years into that adventure,…

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The skills of modern media relations

3 December 2019 by Steph Gray

The popular picture of crisis communication is maybe a high-stakes press conference, or the chief executive being grilled by a well-known broadcast journalist or politician. We imagine brand reputations living or dying by how well leaders can demonstrate empathy on camera; or how adroitly the press conference can be stage-managed.…

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Preparing for a crisis response

4 September 2019 by Kara Jobmann

National Preparedness Month takes place every September in the US. It’s an opportunity for emergency responders and government organisations to encourage their audiences to be prepared for any kind of emergency. There’s always plenty of useful tips shared. But if you are responsible for communicating such advice, how do you…

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Understanding 10 types of ‘fake news’

26 July 2019 by Kate Rawlins

The popularisation of the term ‘fake news’ is often incorrectly used to describe various forms of troublesome content published on modern media networks. However, generalising all deceptive content as ‘fake news’ is problematic because by not properly defining the context of the content, it’s challenging to respond appropriately.  Instead, the…

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