Thinking

A is for Authenticity

27 November 2018 by Steph Gray

Before fake news, there was spin, and before that, there was ‘PR’. The bottom line is, why should anyone believe you, especially when you’re trying to dig your way out of trouble? That’s a theme which came out in an exercise I’ve just wrapped up here in South Africa, which…

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In emergency management warning and informing, a picture is worth a thousand words

18 September 2018 by Steph Gray

When the Weather Channel posted their video warning of Hurricane Florence, it soon started popping up in timelines all over the internet. Storm surge will be a huge factor for Hurricane #Florence Check out what it might look like with @TWCErikaNavarro: pic.twitter.com/TPqTZTmiAM — The Weather Channel (@weatherchannel) September 13, 2018…

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Podcasts for the Unpredictable

24 August 2018 by Kara Jobmann

The one thing you can rely on is that everything will change and nothing will ever truly be reliable. The uncertainty of the world can be scary, forcing us to prepare for the worst-case scenario, whether it be in our personal lives, our businesses, or our relationships. Protecting yourself from…

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#MeToo – the hashtag outing sexual harassment in corporate America

19 July 2018 by Chris Malpass

As sexual harassment scandals continue to engulf corporate America, how should your organisation be preparing?  It’s unsurprising that we’re being asked by leaders from some of the world’s largest companies to help them run their teams through training workshops and simulations based on the #MeToo scenario impacting their business. As shown…

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Hackney Council deny size of rat

Good customer service is no laughing matter

26 June 2018 by Tim Lloyd

When we deliver customer service training for clients, there’s usually a section labelled ‘use of humour’ or something similar. It’s the bit where we discuss the risks and opportunities of using a bit of banter or cracking a joke on social media channels. There are a few time-honoured examples where…

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Three reasons why you should keep a diary in a crisis

21 June 2018 by Kate Rawlins

During a crisis response, everything runs on fast-forward. Days roll into months, and as the stakes change, the response evolves to cope. When the storm passes and business returns to usual, the stress, trigger points and decisions behind a past crisis are likely to morph into a memory of a…

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Five take aways from #PRWCrisis Conference 2018

13 June 2018 by Kate Rawlins

As someone who spends their week simulating crises for various public and private sector clients, attending PR Week’s Crisis Conference was interesting to hear how other companies have tackled headline stories from the past year. There were many great speakers discussing events such as the Samsung Galaxy Note 7, Grenfell…

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