Thinking

Wetherspoons final tweet

The real reasons big companies reject social media

17 April 2018 by Tim Lloyd

JD Wetherspoon is a chain of 900 budget-price pubs across the UK. They decided to quit social media, having attempted to run various twitter and facebook accounts, with varying amounts of effort and success. On the face of it, for a big public-facing organisation to quit social media is bold.…

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Why crisis cells with structure are more successful

26 March 2018 by Kate Rawlins

Being a fly on the wall in the ‘war rooms’ watching teams practice responding to an unfolding crisis is fascinating. It enables me to hear strategizing, discussions, and see the workings behind the decision-making process. Over the past two years I’ve been fortunate enough to work with some of the…

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Communicating in a humanitarian crisis

21 March 2018 by Alasdair Dick

From a large-scale terrorist attack to a product recall, our simulator exposes us to a variety of crises. And despite all their differences, there seems to be one universal truth: communication is key to any response. The same can be said for humanitarian crises. Communicating with, and providing information to…

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Speed, empathy and the future of crisis response on The Native podcast

16 March 2018 by Tim Lloyd

Podcaster Dave Musson from The Native talks to Helpful Managing Director Steph Gray about crisis communications including: why speed isn’t everything in responding to a crisis online, how some organisations achieve a better sense of empathy than others, and what the big issues could be on the horizon, including Brexit,…

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Oxfam’s Haiti crisis: two lessons for crisis communicators

12 February 2018 by Steph Gray

Oxfam’s leadership and communications team has had a torrid weekend, dealing with a media story about shocking allegations of a cover-up of sexual abuse of beneficiaries in the aftermath of the Haiti earthquake in 2011. There will be countless crisis consultants offering their hot takes on what looks like a serious…

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Can we ever be prepared for when crisis strikes?

9 February 2018 by Nairi Martirosyan

As part of Social Simulator, I help prepare and deliver crisis training exercises. Adhering closely to the client’s brief, we work through the possible crisis scenarios, using our imagination and experience to make the training as real as possible. Can we ever really be prepared for when crisis strikes? I…

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Social Simulator: now in New York City

5 February 2018 by Steph Gray

We’ve been doing business in the USA and Canada for several years, helping clients in sectors from pharmaceuticals to financial services, energy to agritech to stress-test their crisis and emergency preparedness through crisis drills incorporating a realistic and dynamic social media element. This month we enter an incredibly exciting new…

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