Thinking

Five take aways from #PRWCrisis Conference 2018

13 June 2018 by Kate Rawlins

As someone who spends their week simulating crises for various public and private sector clients, attending PR Week’s Crisis Conference was interesting to hear how other companies have tackled headline stories from the past year. There were many great speakers discussing events such as the Samsung Galaxy Note 7, Grenfell…

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smashed glass

Using “prudent overreaction” to manage an incident of our own

15 May 2018 by Steph Gray

Simulations and exercises are our bread and butter. It’s great to rehearse in a safe space, to test out crisis plans and teamworking before the real thing happens. But crises don’t come neatly diarised, in well-equipped conference rooms, so simulations can only be one element of your crisis preparedness efforts.…

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Wetherspoons final tweet

The real reasons big companies reject social media

17 April 2018 by Tim Lloyd

JD Wetherspoon is a chain of 900 budget-price pubs across the UK. They decided to quit social media, having attempted to run various twitter and facebook accounts, with varying amounts of effort and success. On the face of it, for a big public-facing organisation to quit social media is bold.…

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Why crisis cells with structure are more successful

26 March 2018 by Kate Rawlins

Being a fly on the wall in the ‘war rooms’ watching teams practice responding to an unfolding crisis is fascinating. It enables me to hear strategizing, discussions, and see the workings behind the decision-making process. Over the past two years I’ve been fortunate enough to work with some of the…

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Communicating in a humanitarian crisis

21 March 2018 by Alasdair Dick

From a large-scale terrorist attack to a product recall, our simulator exposes us to a variety of crises. And despite all their differences, there seems to be one universal truth: communication is key to any response. The same can be said for humanitarian crises. Communicating with, and providing information to…

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Speed, empathy and the future of crisis response on The Native podcast

16 March 2018 by Tim Lloyd

Podcaster Dave Musson from The Native talks to Helpful Managing Director Steph Gray about crisis communications including: why speed isn’t everything in responding to a crisis online, how some organisations achieve a better sense of empathy than others, and what the big issues could be on the horizon, including Brexit,…

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Oxfam’s Haiti crisis: two lessons for crisis communicators

12 February 2018 by Steph Gray

Oxfam’s leadership and communications team has had a torrid weekend, dealing with a media story about shocking allegations of a cover-up of sexual abuse of beneficiaries in the aftermath of the Haiti earthquake in 2011. There will be countless crisis consultants offering their hot takes on what looks like a serious…

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