Thinking

Woman passing folder

Staying sharp in the era of fake news and Insta influencers

24 January 2019 by Steph Gray

Since we launched Social Simulator back in 2010, we’ve seen huge changes in the social media landscape and the way that news breaks and crises are managed online. In recent months we’ve been helping clients rehearse their readiness to handle fake news and malicious digital manipulation, blend media relations with…

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Woman reading newspaper with headline: fake news

Fake news, real crisis

7 January 2019 by Howard Gossington

Our awareness of it may be higher, but there’s little sign of fake news losing its disruptive power. Is your organization prepared to deal with a fake news storm?

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A is for Authenticity

27 November 2018 by Steph Gray

Before fake news, there was spin, and before that, there was ‘PR’. The bottom line is, why should anyone believe you, especially when you’re trying to dig your way out of trouble? That’s a theme which came out in an exercise I’ve just wrapped up here in South Africa, which…

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In emergency management warning and informing, a picture is worth a thousand words

18 September 2018 by Steph Gray

When the Weather Channel posted their video warning of Hurricane Florence, it soon started popping up in timelines all over the internet. Storm surge will be a huge factor for Hurricane #Florence Check out what it might look like with @TWCErikaNavarro: pic.twitter.com/TPqTZTmiAM — The Weather Channel (@weatherchannel) September 13, 2018…

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#MeToo – the hashtag outing sexual harassment in corporate America

19 July 2018 by Chris Malpass

As sexual harassment scandals continue to engulf corporate America, how should your organisation be preparing?  It’s unsurprising that we’re being asked by leaders from some of the world’s largest companies to help them run their teams through training workshops and simulations based on the #MeToo scenario impacting their business. As shown…

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