Thinking

Communicating in a humanitarian crisis

21 March 2018 by Alasdair Dick

From a large-scale terrorist attack to a product recall, our simulator exposes us to a variety of crises. And despite all their differences, there seems to be one universal truth: communication is key to any response. The same can be said for humanitarian crises. Communicating with, and providing information to…

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Speed, empathy and the future of crisis response on The Native podcast

16 March 2018 by Tim Lloyd

Podcaster Dave Musson from The Native talks to Helpful Managing Director Steph Gray about crisis communications including: why speed isn’t everything in responding to a crisis online, how some organisations achieve a better sense of empathy than others, and what the big issues could be on the horizon, including Brexit,…

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Oxfam’s Haiti crisis: two lessons for crisis communicators

12 February 2018 by Steph Gray

Oxfam’s leadership and communications team has had a torrid weekend, dealing with a media story about shocking allegations of a cover-up of sexual abuse of beneficiaries in the aftermath of the Haiti earthquake in 2011. There will be countless crisis consultants offering their hot takes on what looks like a serious…

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Can we ever be prepared for when crisis strikes?

9 February 2018 by Nairi Martirosyan

As part of Social Simulator, I help prepare and deliver crisis training exercises. Adhering closely to the client’s brief, we work through the possible crisis scenarios, using our imagination and experience to make the training as real as possible. Can we ever really be prepared for when crisis strikes? I…

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Social Simulator: now in New York City

5 February 2018 by Steph Gray

We’ve been doing business in the USA and Canada for several years, helping clients in sectors from pharmaceuticals to financial services, energy to agritech to stress-test their crisis and emergency preparedness through crisis drills incorporating a realistic and dynamic social media element. This month we enter an incredibly exciting new…

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10 reactions to crisis simulations in 2017

21 December 2017 by Kate Rawlins

It’s the eve before Christmas leave, and the emails are starting to go quiet. Looking back over all of our files last night, we’ve facilitated some exciting projects during 2017. But all in all, there have been some memorable moments across the board when it comes to observing participant reactions during…

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